Destination Africa is an annual international pan-African B2B sourcing event for the textile industries in Egypt. It brings together the African Textile, Apparel and Home Textiles manufactures in ONE place with the international buyers to strengthen the business opportunities and trade activities on a global level. The event consists of a regional exhibition with African countries pavilions . Destination Africa has witnessed an outstanding success with a growth of 74% visitors since 2016, resulting in an increase in the exhibitors’ number, the exhibiting space, and the number of local, regional and international visitors. Therefore the past editions’ impact has been recognizable leading to spreading and highlighting “Destination Africa’s” name among the international buyers and exhibitors.