Magento
Magento is one of the popular names among the ecommerce platforms, largely used by the large-scale retailers. It has a high level of security, fully customizable and scalable as well as. It offers a mirage of other features, which are critical to building a high-end ecommerce website. This includes multi-currency, language support, multiple storefronts and advanced product search. At the same time, while using Magento you need to have advance knowledge of backend system, which is sometimes not preferred by small businesses.
Magento is moreover like #WordPress but it for e-commerce. It asks you to install some additional extensions. For example, Marketplace Multi-Vendor Module allows you to add multivendor functionality to online store.
Magento is extremely feature-rich software, and some of the top features of Magento are as follows:
• Product suggestion tools with ratings and reviews
• Target promotion and merchandising
• Customer segmentation
• Search Engine Optimization
• Multiple payment and shipping options and many more
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Prestashop
Prestashop is an open source Ecommerce solution is written in PHP programming language. Prestashop is used by more than 250,000 shops worldwide. It uses smarty template engine for PHP. Mobile friendly, Easy Customization, Innumerable themes & templates, highly flexible and multiple payment gateways are some of the major advantages of Prestashop.
Prestashop is fully based on small and medium scale. It has some useful in-built features like membership, statics and shipping tracking. Cloud technology and open source integration makes Prestashop a powerful Ecommerce solution.
Let’s have a look at some of the top features of Prestashop:
• Site Management
• Search Engine Optimization
• Analytics and reporting
• Localization / Taxes
• Shipping and Payment
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Opencart
Opencart is a free open-source Ecommerce platform for online merchants, which provides a great foundation for online merchants who are looking to set up a store with a professional feel and functionality.
• Some of the features of Opencart are:
• Multi-language, Multi-currency, Multi-store
• Product reviews and rating
• Search Engine optimization
• Backup and restore tools
• Sales reports and error logging
The infograph given in the video will give a clear idea about search interest of these platforms
With these comparisons, we can clearly come to a conclusion that Magento is the winner among these platforms. Prestashop and Opencart too perform well. But, while comparing the features among these three platforms Magento tops the list followed by Prestashop and Opencart.