At the time of introduction of voice search option from Google, it was not so successful as it needed to have a louder input voice message. But, the scenario is changed completely these days. Voice search has become the most demanding feature these days. It is not exaggerating to say that voice search is revolutionizing the e-Commerce. All thanks to the rise of Alexa and HomePod has made it possible that by 2020, it is estimated that 50% of the search is done using voice search and 30% of the searches will be conducted without a screen. In 2017, in the US, more than 13% of the houses are having smart speakers and is expected to raise this number to about 50% by the year 2022. These figures infer that India needs to progress much more towards the development of voice search in e-commerce.
Role of conversational style queries
As bought into the limelight by Richard Hartley, head of Emerging Technology and Innovative Lab, the search was embraced with the conversation-style queries. Conversational searches are proving to be the most demanding, especially in the retail industry. Context and the intention of the question form basis for the conversational style searches but it is not just comprehension of words. Among many, Alexa, Google Assistance and Siri were proven to be strong competitors.
Current figures are so confusing
The above statistics may not be stable in the current scenario. As told by a Mobile app development company in Hyderabad, people are really depending on voice search to shop. It is evident with the statistics that voice search contributes to only $2 billion, out of $2 trillion e-Commerce market. 20% of the grocery shopping is done using voice search, whereas cloth shopping is accounted for only 8%. These figures are creating confusion about the importance of voice search.
Considering local
If the business is small scale industry, then it would be better to prefer local. With respect to voice searches on mobile, are three times more likely to be local? This proves that local searches are bigger. So, this makes more important to go for googling my business in place.
Conclusion:
The Future of E-commerce can be made better using some tips for voice search. Voice searches have to be kept in the first place. In the digital arena, voice searches occupy the first place. For its enhancement, e-commerce Android app development serves useful. Siri, Alexa and Google Assistant are proven to be the best. Though, it is taking time but is sure that voice searches will rule the tech sphere.