As the owner of a Shopify store, you want to do it all? You have lofty goals and expectations for your website, but it can require a lot of work. While you may be an expert in your eCommerce business, you are not expected to be an expert in digital marketing and SEO, two very important parts to achieving online success.
At its most basic, eCommerce PPC, or pay per click, is an advertising strategy to generate additional traffic to your website by paying for clicks on ads your business has posted. This makes eCommerce PPC an interesting game with a few interesting facets, benefits, and drawbacks. With the right strategy using the right keywords and advertising in wise places, your eCommerce business can more or less ... Read more
So you’ve built an eCommerce website around BigCommerce. That’s good news, as BigCommerce is one of the best platforms out there that businesses can use to sell their goods or services online. Hardly another eCommerce platform offers so many tools and user-friendly features that you can use to create the best online store for your money. That being said, as great as BigCommerce is and as many benefits as it can offer you, if you aren’t investing in ... Read more
When it comes to SEO, there are a lot of questions that people have about forming the best strategy. Many people are looking for quick success to start building their business to the level of the goals they have set for themselves as business owners. These goals can be lofty for the very beginning of an SEO campaign.