The low-calorie food market encompasses a wide range of food and beverage products that offer comparable taste and satisfaction like regular food options but with fewer calories. Such foods are specially formulated by reducing or removing fat, sugar, and calories. Some popular low-calorie foods include yogurt, salad dressings, baked goods, cereals & snacks, dietary beverages, frozen desserts, dairy alternatives, and others. Demand for these products is growing as consumers are becoming more health-conscious and seeking healthier lifestyle choices for weight management and chronic disease prevention.

The Global low-calorie food market is estimated to be valued at US$ 14.66 Mn in 2024 and is expected to exhibit a CAGR of 3.7% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Low-Calorie Food market are GE Healthcare,,Philips Healthcare,,NIHON KOHDEN CORPORATION,,Schiller AG,,Shenzhen Mindray Bio-Medical Electronics Co., Ltd. The market players are mainly focused on developing innovative low-calorie food products, strengthening their production and distribution network worldwide, and engaging in mergers & acquisitions to enhance their market share. The growing awareness about health benefits and changing consumer preferences present significant growth opportunities for players in the market. Major companies are expanding their product portfolios and reaching untapped markets in the Asia Pacific and Middle Eastern regions where obesity and related diseases are on the rise.

Market drivers

Rising health consciousness among consumers is considered as a key driver for the Low-Calorie Food Market Demand. With growing worldwide prevalence of obesity and other lifestyle-induced diseases, people are increasingly focusing on maintaining a balanced diet and active lifestyle. Low-calorie food options help satisfy hunger feeling and food cravings with nutritive benefits instead of completely restricting diet. This is increasing the demand for such healthier alternatives.

PEST Analysis
Political: Regulations regarding low-calorie food production and marketing. Government initiatives to promote healthy eating.
Economic: Rising health consciousness and disposable incomes are driving demand. High obesity rates pose economic burdens, boosting preventive options.
Social: Increasing focus on fitness, weight management and chronic diseases. Growing acceptance of low-calorie alternatives.
Technological: Advances in food science facilitate lower-calorie formulations while retaining taste. Digital tools help consumers make informed choices.

The low-calorie food market is highly concentrated in developed regions with high obesity rates and health awareness. North America accounts for over 30% share due to massive demand in the US. Europe is the second largest regional market led by countries such as Germany, UK and Italy where lifestyle-related disorders are common. Rising health consciousness is driving sales of low-calorie packaged foods and beverages in these developed markets.

The Asia Pacific region exhibits strong growth potential for low-calorie foods. Countries like China, India and Japan are high growth hotspots due to expanding middle classes, rapid urbanization and increasing incidence of non-communicable diseases. Health and fitness trend adoption, growing influence of Western dietary patterns and aggressive promotional activities of major players in Asia Pacific are fueling regional demand.

Get more insights on Low-Calorie Food Market

About Author:
 

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.

(https://www.linkedin.com/in/money-singh-590844163)