Why do we need mobile apps?   Google play store is a home for more than 3 million apps and the app store is the home for over 2 million apps. Even small local business is focusing on developing quality local apps that help in gaining customers. Not only mobile apps increase the benefits of your business, but your customers also appreciate the ease of using mobile apps. A report has proven that more than 37% of the companies have increased their revenue just by developing mobile apps. Also, quality apps add value to your overall business. With a decent understanding of the valuation procedure and the different aspects that are included in valuing a mobile app, you can base your structure and business choices on making esteem.   There are a few factors that are important while valuing a mobile app. Here we have mentioned some of the best-proven methods to value mobile apps.   •          Growth Rate - it's vital to analyze your user base growth in the context. Development is not a steady objective for new companies, so you must be choosing to put cash in development and putting cash in building up the item.  New startup businesses should be centered more around the commitment to improve the growth rate.   •          Consumer Engagement – Initially, this might be difficult for startup businesses. As new organizations are yet endeavoring to make sense of what their clients really need. But once the customers start to know and believe about your product the value of your business will be increased by four-fold.   •          Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) – CAC and CLTV plays a critical role in adding a value to your app. In simple terms, CAC is the money you spend in obtaining a new customer and CLTV is the revenue a customer provides for the lifetime use of your app.   •          The number of downloads – This parameter is essential for enhancing your acceptance over your customers. Better the performance of the app, more the download rates. Your business needs to be proactive to examine the volume of traffic to your app’s web page.   Findings With the better-quality performance, products, and increased tractability it is no longer a tiresome task to value your mobile app.