In 2016, businesses will focus on knowing the customers based on their data sets – establishing which channel to take and deciding the right message to reach them.  

(EMAILWIRE.COM, December 15, 2015) Houston, TX – The adage that the customer is always right is becoming truer than ever as businesses focus their marketing efforts on a customer’s journey through the buying process.  

This guide from Aimia, "Six Marketing Must-Dos to Drive Stronger Customer Relationships in 2016" establishes that customers’ behaviors are changing. Hence loyalty will be more important in the coming year than before. Therefore businesses must put their efforts to understand their customers by using tools like CRMs to ascertain customer behavior, knowing where they are and reaching them with the right message.  To do this, marketers must know related data for each customer.  

IQPC, on its complementary executive guide, titled, "Big Data and Analytics Insurance" writes that business can understand their clients better by  

- gaining detailed customer insight to increase competitiveness and become more customer-centric

- transforming your people and processes to become more data-driven 

- reducing risk and the costs associated with renewals, claims processes and fraud prevention through more thorough analysis

- getting to grips with an increasing mass of data from multiple, complex sources

Understanding customer behavior and meeting their needs is indispensable in today’s marketplace. Therefore businesses must discern their customers’ needs through data analysis and communicate with them through the channels; for example, through social media, email and press release distribution services. 
            
   
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