There are plenty of insights and data on the internet about social media and how social is increasing every company’s revenue goals by “1 trillion dollars,” or how the population is running to every social platform by the “gajillions.”

We should all be on social as soon as we can and start posting every day, every minute, every second! Right?

Wrong!

The true power of social media is influence. Social provides an avenue for companies to not only engage with customers, but also influence them with the right content that helps them make a decision.

Many companies are not leveraging the power of social media to the best of their capabilities. These companies are:

Reposting the same content across social every channel
Not using the appropriate voice for the social platform
Asking for likes
Posting only conversion posts: i.e. Fill out this form to download <insert piece of content>
Lacking a social strategy that aligns with the marketing strategy
Using every social channel out there