EL-KARMA's an Egyptian company specialized in the field of manufacturing natural beauty products, developed by Dina El-Garem Group, with Be Cleopatra as its main line.

Be Cleopatra is a system reviving multi-healing, repairing and beautification original programs, springing out from ancient Egyptian powerful herbal and essential treatment formulas and applications of Queen Cleopatra.

We are committed to using natural and certified organic plants and essential oils’ ingredients for the responsible development of naturally derived personal care products (hair, body and soul) with aroma-therapeutic benefits.

We are hereby re-introducing ancient authentic remedies, with organic ingredients fully hand-made by Egyptians.

Our products are available in many 5-stares hotels (i.e. Sheraton, Helton, Marriott, Ritz Cariton, Savoy, Movenpick, Coral bay, Coral sea, Stella Di Mari, Martim jollie vile … etc.), retail/beauty shops, and spas.