Hot up and make up of India frozen Yogurt market by Retail Yogurt makers and Yogurt service chain. Bonafide Research 

Indian consumers are in transitional phase wherein they are shifting from unpackaged or lose Yogurt to packaged Yogurt. In this phase, Retail Yogurt makers and Yogurt service chains are helping Indians to move ahead and have healthy and tasty Yogurt replacing old practices. They are fighting with each to have lion's share in the overall Yogurt market in the country.

Indian was known of the Yogurt from past but only in the form of Curd/Dahi, Lassi and Buttermilk not any other form. With the passage of time, westernisation and increased health awareness Yogurt in Frozen form were demanded. Companies operating outside Indian and operating in India took these challenges and came up with various flavours of Frozen Yogurt in India.  In initial stage, it had faced tough times as most of Indian homes set Curd/Dahi at their own and consumes daily. So it was challenging to convince them with frozen Yogurt offered by companies and retail chains. But with its taste, benefits, attractive look started to gain attention of people.  Retail Yogurt makers like Amul. Danone, Mother Dairy, Britannia, Parag Foods are offering various Yogurt by competing Yogurt service chin like Cocoberry, Red Mango, Menchie's, Forever Yogurt and Flavour24.

According to reports 'India Yogurt Market Outlook, 2023' published by Bonafide Research, India Yogurt market has witnessed growth rate around 17% from past six years from 2011-12 to 2016-17.

Players whether retail or service chain widening their portfolio of Yogurt to serve Indian consumers. Amul launched an all natural probiotic vitamins fortified flavored Yogurt under the brand name 'Flaavyo' in early 2011 with two flavours Mango and Strawberry. Following the trend Mother Dairy had also launched its Yogurt in Mango, Blueberry and Raspberry flavours. Parag Foods has introduced Go Yogurt with an Indian twist in four flavours Strawberry, Mango, Banana & Pineapple. Recently it has highest flavour of Yogurt apart from above flavours namely Mixed Berry, Lychee, Guava, Vanilla and Kesar. The words ‘Greek Yogurt’ is most often associated with Epigamia, the first Greek Yogurt in India. It is manufactured and distributed by the Drum Food International. It is followed by Nestle In 2016 and Danone in 2017. Apart from these Giants Cooperative dairy (Paras dairy, Tirumala Milk Products, KMF) and regional players are also offering wide varieties of frozen Yogurt. 

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