El Haddad InternationalCompany
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Products

Air Hockey - Baby Foot - Billiards - Tabel Tennis - Lighting.

Line Of Business : Since January 2000, El Haddad InternationalCompany focused on the same line of business, importing Billiards tables as well as allrelative products. It’s market share at the time had not exceeded 45 % of a boom that had significantly declined due to government laws which refused any requests to issue any private clubs operating license. A great portion of the local market table manufacturers was neglected at the time, the reason being that very low end quality material was the main request which itself contradicted the company’s policy to import only high quality material. In 2004 the company decided to penetrate the market via local distributers on the basis that allsuch shipments would be directly offloaded in their warehouses without mixing such products with the high end ones. This itself compensated significantly the drop in revenue witnessed as a result of the boom’s fading out. This also self triggered the import of other amusement equipment such as mini-soccer tables, air hockey, as well as table tennis; all of a reasonable quality imported from China but however very price competitive in comparison to those earlier imported from Europe.