According to the DMA, more than 75% of email sales are generated by triggered and personalized campaigns and not by universal campaigns.
However, personalization is a requirement for customer loyalty. We all know that keeping a customer is cheaper than getting a new one. Personalization supports your customers, keeps them engaged and interested while staying relevant and specific to their needs.
How do you set personalization? You can provide the following:
* Reminders to leave the basket with related products for subscribers
* Personalized copy that uses the customer data you collect
* Images / sites / offers that make emails seem relevant
Note: personalization must be personal. Make sure your copy reads as it is written for someone, not just an inbox.
2. Create subject lines that enhance conversions
Like the title in the traditional text, your subject line is the only part that most people read. For emails, he decides whether they are open or not.
Of all the personal data you can collect for targeted emails, the first name of your subscribers is one of the most important elements. Subject lines with first names have a 26% higher opening rate.
Pay attention to length when writing a subject line. 50% of emails are opened on a mobile device and iPhones can only display between 35 and 38 characters in photo format. Therefore, pay attention to the subject lines between 17 and 24 characters. And try to limit it to 3-5 words.
If you need suggestions for a kill topic line, here are twenty examples of good practice for topic-based lines.
If you want to use Clickbank email scans to sell your traffic, you need to follow the steps. First, you can use Clickbank email scans. For your first follow-up email, you can sell your traffic.
But in the next emails, you'll need to provide the value. You do not need to use a second stroke in your follow-up email. The approach I covered in this video was very fast. You can watch the video here if you want to learn some great techniques