Magento is the most favored and feature-rich platform to build an E-commerce website for online selling. This platform experienced huge success in 2019 and will see similar results in 2020 as well. With the release of Magento 2, online selling will see huge growth. With Adobe-Magento collaboration, the features it offers will change the E-commerce industry, working model.

Let’s discuss the latest features of Magento 2

1. Advanced Security

Magento's latest version has numerous changes in comparison to the old version in terms of the security department. To lower any possibility of the online attacks, this version has come up with Google ReCaptcha and Two-Factor Authentication for advanced security. This extra layer protects the website from any kind of spam which is verified on a phone call or the text. Earlier Magento E-commerce development company used to face a lot of security issues with the old version.

2. Inventory Management

This feature helps store owners to manage the inventory straight from the dashboard. Activities which were time-consuming can be performed easily without installing the third-party plugins and improving the checkout performance by resolving re-indexing error during the high web traffic.

Interesting Read: Magento eCommerce Mobile App: 7 Features You Must Know

3. Smooth Payment Process

Store owners can manage the payments by implementing secure payment gateways like PayPal and PayTrace. It helps the store admin to monitor the order records, prepare a report on the transactions, and keep the payment process transparent. This feature builds confidence among the customers to make an online payment on E-commerce websites.

By keeping these important features in mind, brands invest in Magento 2 Development Company for building online stores.

Magento CMS latest trends of 2020:

1. Artificial Intelligence (AI)

AI technology has completely changed the E-commerce industry and other business processes. Using AI features, the website automatically displays products as per the consumer interest. This is a great strategy of customer engagement and perfects to implement the right marketing planning for maximum sales.

2. Push Notifications

To build an established E-commerce store it is important to have timely interaction with the customer while keeping the existing ones fully satisfied. Push notifications play a vital role to alert shoppers about the brand. You can send specific offers, cart reminders, and new product launches to engage potential buyers.

Interesting Read: 5 Reasons To Build Dropshipping Stores in 2020

3. Chatbots

A chatbot is an AI-based app that is integrated with an e-commerce store for optimized customer service. It is a smart app that works as customer service representatives. The only difference is that it is an automated software that offers 24*7 support to customers. Hundreds of customers can get support services simultaneously. Chatbot apps are very common on e-commerce websites.

4. Big Data Analytics

Another trend that has gathered a lot of attention in the last few years and will be a game-changer in the future as well as Big Data Analytics. It is difficult for the firms to manage large volumes of data and to make the process simple, they are investing in Big Data technologies like Hadoop. This technology helps to extract important data regarding customer behavior, the latest trends and several more. Seek guidance from Magento Developer to integrate this latest technology with your E-commerce store that takes your business to the next stage. Hence, with this innovative technology, store owners can provide more customer-oriented shopping experiences.

Conclusion:

Magento CMS is expected to launch another update having more opportunities for the E-commerce industry to boost customer experiences. Magento provides the best features related to security and AI to help developers in building an engaging & secure E-commerce store. You can customize your store by yourself or can hire Magento 2 developers to get the best of these features. They can help you grow your e-commerce business smoothly.