Explainer videos can be made using various techniques. Promotion of a brand across the web is possible if you choose to do it by recording a talking-head video or by making a screen capture of your products and services. Or you can simply go fully animated! It’s every marketer’s favorite technique. People simply love animated explainer videos. What may be the reason behind this?

Let us explain some of the advantages of making business videos in full animation. Here it is:

The power of Explanation

With animation you can amalgamate the most complicated concepts, making them lucidly easy for you to explain and much easier for your audience to understand them. What’s more important is all this is done in a quick and visually appealing and entertaining way. 

Motion graphics is one technique that’s a popular method of explaining any complex idea. Other than this, 2D character animation and whiteboard animated videos are also excellent video creation techniques for breaking down complex subjects. Why? Because the emotional touch and the humor quotient you see in animated explainer videos come alive with techniques like these. 

Animation has no boundaries 

Explainer video that’s fully animated does not succumb to any boundaries. Create anything, from a dreamy landscape to a massive city, space backgrounds etc. The characters can be normal office goers at one moment and marketer ninjas the next. Imagination is the only limit here. And what more, everything can be done under the same budget. 

Best for Branding 

With an animated explainer video, it’s best to promote your brand. How? By applying the colors of your brand all over the video. What happens is great brand awareness is created simultaneously. Fun, identifiable characters are used to represent the target audience. 

Ok you love animated videos but you simply love live-action too. Or maybe it’s essential to show a real person in the video. And now you’re caught up in a bit of a fix. Let’s make both!!

Yes, you heard that right live action and animation can go hand in hand and suit each other perfectly well. Your explainer video gets the required human touch at the same time it’s not going to be void of the power of animation. 

The truth is there’s no technique that’s better, likewise there’s none that’s worse. The choice of style for an explainer video completely depends upon the target audience, the brand’s nature, marketing goals, and most importantly how you plan to approach your potential customers. If you’re making animated explainer videos then we hope these tips come in handy to you.