If you have a WordPress site and you want to make it a success then one of the most important thing for you is to know how your visitors are interacting with your site. One of the best way to know your visitors is through your traffic statistics which is offered free of charge by Google Analytics. Understanding your target audience will help you to determine everything from content to marketing strategies. Google Analytics is one of the most popular and best platform to deliver this kind of information. 

Most of the WordPress Web Development Companies know the benefits of Google Analytics. Hence if you hire such a company then do tell them to incorporate Google Analytics in your WordPress site as it is a free online application and there is nothing to lose and so much to gain by using it.

Why to Choose Google Analytics?

Google Analytics has many metrics and parameters which are tracked in real-time. By this, you can see how visitors are behaving on your website at any moment. If you install Google Analytics for WordPress then this information can be directly added to your WordPress dashboard using a plugin. In this article we will discuss about the key benefits of installing Google Analytics on your WordPress website. Google analytics provides you with data to enable you to make so many of your decisions better. Let’s now discuss the benefits which you will get by using Google Analytics:- 

-All Information About the Visitors of Your Site

If you are using a WordPress customization service then ask them to use Google Analytics in your site as this will tell you many things about the visitors of your site like geographical location, the web browser they used to access your website, Flash support, JavaScript support, resolution of the screen, regional language and many more things. When you are doing customized WordPress development then this information can be very useful. You can make sure that your website doesn’t have a compatibility issue with most of your audience and site visitors. For example if majority of your site visitors have a screen resolution of 1280 then you you can design your website so that it is compatible with the resolution of most of your users.

-Activities of Your Visitors on your Site

Using Google Analytics, you can easily track the activities of your visitors on your site, time they spend on your site and also the bounce rate on your site means percentage of visitors leaving your website on their first visit. Using this information, you can try to increase your page views and reduce the bounce rate.

-At What Time Users Visit Your Site

By this you will came to know the time users visit your site. If you know the busiest hours on your site in the day then you can upload the content on your website at more appropriate time. Or you can schedule your post to meet the users visit time if you cannot post content at the busiest time.

-How Users Get to Your Site?

This part of the analytics will tell you how users get to your site for e.g. Search engines, direct links, referral links etc. It will also tell you the percentage of your visitors which come to your site from these sources. Google Analytics provides detailed information about all these. If the category is search engine then Google Analytics will tell you which search engine has brought the highest traffic to your site i.e. Whether it is Google, Bing or Yahoo.

-How the visitors interact content on your Website?

Google Analytics also tells you about how your visitors are interacting with the content on your site. It will also provide you with the data of the percentage of visitors which click on links and how many times those links were clicked. Hence you can do A/B splits testing in Google Analytics to know the best work plan which meets your goals and requirements. 

Conclusion

No doubt, Google Analytics is one of the best tool currently available freely which can give you all the required information about Visitors and their activities on WordPress site. This information can be very helpful to you if you analyze this data and statistics and use it to further improve or modify your WordPress site. This will definitely increase the number of visitors on your WordPress site and will make it a more useful, popular and successful WordPress website on internet.