As a marketer, your ultimate goal should be to garner the maximum visits on your campaign or the website. How does that happen with a website on WordPress? Well, with everything that WordPress has to offer, your marketing strategies will work effectively.

Being one of the most powerful content management systems it is also open source. WordPress is easy to use and most marketing professionals are now opening up to the idea of promoting websites and publishing content.

There are many reasons why as a marketer WordPress is a great choice for you. Let’s check them out now, shall we?

1.Compatible Themes

With thousands of themes that WordPress offers, you will easily find one that is a good fit for the product or website you are promoting. Themes help give you a clean layout which in turn makes the website or campaign more engaging.

If you want users to land on your website and stay there longer without bouncing off, then WordPress themes and their stunning designs are your solutions.

There are a lot of free WordPress themes out there from various designers and allows you to choose the theme that suits your site the best.

2.SEO Friendly

What do you want from your marketing strategies? Users to land on the page you’re promoting. For that, your site needs to meet SEO parameters that the search engines lay out.

Instead of working your way around it and spending all your time, effort and money, simply install one of the free SEO plugins that WordPress offers. It not only takes care of meeting all the SEO parameters but it also prompts you to use the right keywords.

3.Google Analytics

You may do everything needed to create a successful marketing campaign but if you don’t track the performance of the site you’re promoting it on, it doesn’t mean anything.

Data is everything today. By installing the Google analytics plugin on WordPress, tracking performance cannot be easier.

4.Sharing on Social

If a marketing strategy doesn’t involve social media shares, then you may want to rethink your entire campaign. If the website you’re promoting will only rely on search engines, you are doing it wrong.

However, WordPress will make your work easy with its social media plugins where you can optimize social media sharing. With buttons on the page, it makes it very easy for users to share on their social media with simply a click.

5.Keeping it Clean

There are plenty of websites trying to promote various products and content. More often than not they end up dying down. A big reason is how much clutter there is on their websites. A big aspect of a great user experience is to keep your site clean and clutter free.

The search engines will also favour good content, which means your site will have better rankings. That will help it be discovered by users easily.

6.Marketing Themes

As mentioned earlier, there are plenty of plugins that WordPress offers to make your campaign and website look very professional.

Be sure to pick the right one and the results will reflect in your numbers. Plugins like Founder, Marketing Pro, and others are something you should look for.