ROLE OF EMAIL MARKETING IN E-COMMERCE
According to a report, almost 3.8 billion people are having email accounts. This figure is expected to reach 4 billion by 2020. So opting to email marketing is the best way to start get going in your business. There are definitely some problems associated with email marketing but when compared to the benefits that email marketing provides you with you can easily negotiate the disadvantages.
As soon as we open the email to check for important updates our inbox is totally filled with promotional emails from different organizations about their products. When you open the mail and click on the link, it will redirect you to the merchant's website. So this type of marketing is nothing but called as email marketing.
Even going before let us discuss the digital marketing. Digital marketing which is often referred as online marketing is a kind of marketing where we use its different type of mediums to promote and advertise your products. Digital marketing provides us with a lot of different mediums some of them being
1. Email marketing
2. Social media marketing
- Facebook marketing
- WhatsApp marketing
- Snapchat
- Kik
- All other social media sites
3. SMS marketing
4. Video marketing
5. Search engine optimization
All the modes available in digital marketing are different from each other and provides you with different benefits when used in a proper way. When there are almost 10 modes in digital marketing we are very much focussed on E-mail marketing as it provides its users with a lot of benefits and works more effectively when compared with other modes of digital marketing.
WHAT IS EMAIL MARKETING?
Email marketing is one type of digital marketing where we try to attract the customers with some catchy subject lines and images which we forward to millions of contacts from your database
Email marketing is a very user-friendly and cost-effective form of marketing. It is used all around the world to a large extent which allows business to communicate and get in touch directly with their customers. A perfect planned email campaign can quickly generate both ROI and global brand awareness. In simple words, email marketing is a very beneficial form of marketing if done correctly.
HOW DOES EMAIL MARKETING WORKS?
As the name suggests, In Email marketing we use emails to advertise our product. According to a stat, around 95 percent of internet users use email’s as they have become a primary identity to access any website. So to reach to the maximum number of persons in the world, marketing through the emails is the best way to build your business online.
In email marketing, we strategize about your business and we keep the information on image or data using some catchy subject lines in such a way that it attracts readers and tends them to open the emails and we forward it to millions and millions of users within 2 to 3 minutes.
Even before going through the topic, let us discuss some of the stats and the benefits that are provided by email marketing for its users.
STATS OF EMAIL MARKETING:
- 44% of email users who have received promotional emails have at least made one purchase online
- Catchy subject line emails are opened by at least 33%
- Half of the email users are always online checking out their inbox
- Emails with subject lines less than 100 characters have an open rate of 60%
- Subject lines containing the terms “money” “profits” and “revenue” are opened the most
- 80% of email marketing buys comes because of the coupon that is attached with the email
- Promotional emails sent on Mondays are the highest revenue mails
- 144 billion email traffic per day worldwide
- There are 425 million active Gmail users worldwide
- 294 billion emails are sent in one day worldwide
- People who buy products from promotional emails they receive are likely to spend 138% more than that of people who didn’t receive any emails.
- 64% email users say that they open emails because of the subject line
- Emails with personalized subject lines are 23% more likely to be opened
HOW TO CREATE HIGHLY ENGAGING EMAILS?
Email has moved much beyond being simple weekly text emails. With advanced scheduling features, predefined HTML templates and seamless marketing campaign integration, emails can deliver an engaging customer experience and have a direct impact on the bottom-line like never before.
To engage users, these are the most important points to remember and execute:
- Content
- Personalization
- Appealing graphics
CONTENT –
The very first part is content. Content can make or break one’s business. While creating the content one should remember that readers don’t read they scan. So we must make sure that the content we provide with our emails is short and precise. It should contain all the important information regarding the product and it should be attractive. Remember more content with less information is of no use whereas less content with more information can work wonders for your marketing and as well as business
PERSONALIZATION :
Personalization plays a vital role in developing business. While preparing emails to think according to customers and prepare mails. Customize your advertisements into mobile-friendly as more than 70% emails are opened in mobiles.
APPEALING GRAPHICS –
- Use graphics which match with your content, especially the tone. Also, keep it simple and make your content more prominent.
- Also, keep in mind the demographics of your recipients. (location, gender, timings etc) Using which, you can send your email at the right time and the right place and for the right people!
- Please make sure the links(URLs) you have mentioned in your emails, and the link which you route your visitors/recipients work
BENEFITS OF EMAIL MARKETING:
There are a lot of benefits by using emails for marketing purpose some of them being :
- Low cost
- Requires less time when compared to other marketing services
- Easy to use
- Easily reachable to end users
- High returns on investment
- Global brand awareness
- High conversion rates.
- targets specific buyers
- measure your success.
CONCLUSION
Customers prefer emails over other communication channels and they love emails with content which they really want to receive. Such as tailored offers and news, GIFs and video content. By adding video to your email campaigns you can gain more engaged customers and make more profit.
Email Marketing is getting the right importance in recent times. Considering the significance it has in marketing space, it is going to stay the number one marketing channel forever.
When creating emails to promote your start-up one should keep in mind that emails design must be attractive and should contain the information about your product or services or start-up. Emails must be designed within less size as we need to mail It to millions of users.
Customers love offers and anything that is coming at low price when compared with other ecommerce sites. So make sure you provide more offers for your customers which will earn their trust and loyalty to your website. While making emails try to provide your customers with coupon codes or offers which will attract many readers.
If you want to grow your business in numbers and revenue, consider investing a pinch of your marketing budget for email marketing which will bring an exponential amount of ROI slowly. Always remember customers can make or break your business, and you want them to love you.
Start building your business digitally using email marketing and take your business into greater heights. Earn greater returns on investment with less investment
Contact us:
Sanbrains era technologies pvt ltd
Manjeera trinity corporate,
JNTU-Hitech city road, KPHB-500072
Email: info@sanbrains.com