Mobile applications can increase sales of a company because it acts as a means of attracting and maintaining customers. Whenever you want to create a mobile app, you should meet with top app development companies.

15 years ago, the companies who asked business owners to create a website did not receive the order, because the business owners were asking, "Why do we need a website, which needs it because we are already selling Are you?” Today, it is unimaginable to imagine a business without a website. The companies which created a website early took away the share of the lion of the customers, while others were disappointed that they could not be the first.

After the Internet Revolution, the era of mobile technology has come. Now it's time to use useful tools that break into our world with mobile devices; this is about the mobile app.

If you have a smartphone or tablet, then you should understand how different functional apps, games and entertainment work.

What can the mobile app do for business?

Loyalty

The loyalty program encourages repeat sales. For example, the charging bonus prompts the customer to make several purchases before getting a discount. That is, the buyer will return frequently, collecting points and business again, again, profits and loyal customers will earn.

People are already tired of many bonus cards The Loyalty program replaces the bonus card in the mobile app and gives the buyer an opportunity to vacate the wallet - a great way to win the client.

Creating Customer Trust through Push Notifications

Push Notification - Messages coming from the app to your smartphone screen According to statistics, push-notifications increase the usage of the app by half.

Suppose a customer is going to work in the morning, raises a phone and watches through messages. She sees a push notification from the clothing store about seasonal sales, clicks on the message and goes to the app's tab with a beautiful dress or shoe image, which is available at a great discount. The business gets the attention of the customer; he studied the information and went to the company's website or application tab where to place an order. Sales conversion will increase.

Customers are getting used to getting useful materials and now they are waiting for it, which means that trust in the company increases.

Have patience with competitors

Most companies use leaflets, radio ads, SMS marketing, websites and social networks to promote business. There are barely a dozen apps in App Store and Google Play, which are meant for buyers in a particular city or region. This means that the use of mobile apps developed by top app development companies gives a steady competitive advantage.

Just imagine: In a city, a person goes online to order a pizza from their mobile device to dinner, and Google finds a mobile app for food distribution. He installs an order on his smartphone and makes an order. The business has received a customer based on the quality of its services.

If, for example, you see a website of companies feeding on computer browsers, then you need to work hard to enter the first lines of search results, and an application will allow you to overtake the rivals.

Site + app bundle

The application allows you to establish a permanent channel of communication with potential customers. The business website can receive traffic through search engines, and the company will continue working with a potential customer by redirecting users to the mobile app. When the client closes the tab with the company's website, it stops communicating with the company, but when the website moves the client into the application, the customer can communicate more with the company.

How to do this?

- Have a pop-up window on the site with the suggestion of getting the bonus to install the app.

- At the end of each post, keep a reminder about app installs

- If the customer leaves the site, set the redirect page to install the mobile app in Google Play.

The very existence of a mobile app does not solve all the business problems, but in capable hands, it becomes a powerful tool to increase profits.

Target Audience

All people associated with the promotion of business talk about "target audience". The key is that the mobile app revolves around targeted audiences only.

For example, someone watches the travel agency mobile app's advertising campaign, decided to install the app to know their special offers. He installed the app only because he is interested in traveling. Only people who are already traveling or planning to go on vacation, that is, the target audience will install the app.

If a customer installs an application for a travel agency, then she is interested in travel. Therefore, you can send push notifications and provide holiday options to them.

Attracting customers

Give your audience an exciting bonus, prizes, and discounts to install the app. The app helps in releasing exciting marketing activities, and in this way, it is beneficial to be different from competitors.

For example, the company can give a lifetime 10% discount on certain types of goods/services or after installing the application, can receive an electronic coupon for a cup of coffee as a gift. As a rule, visitors will order another cake or a full dinner for a cup of coffee. The enterprise lives in a positive area; Business meets loyal customers.

Increase sales

Making profits is the primary goal of every company. All marketing tools should assist in realizing this objective. By sending built-in application functions, like a loyalty card and push notifications, you can encourage users to make purchases with their company, as well as inform them about various discounts and promotions immediately. You can enjoy top quality apps by contacting top app development agencies.