Building a brand has no meaning if you can’t achieve an identity and manage the image it is meant to convey. And in the times when everything is so into the social reach, with digital media covering every detail ever frequently and influentially – your business identity must be in a firm and safe supervision.

If you are active on any of the social channels like Facebook, Twitter or LinkedIn, you must be knowing how fast things move on these platforms. People have increasingly started reaching online ratings to know if a product is worth buying. You read negative reviews of a movie on BookMyShow, and you drop the idea – that always happens. Hardly a week ago, I cancelled a booking of a suite in a hotel after finding that they have a hidden price policy, based on reviews on TripAdvisor.

Anything online is volatile more than ever and attract reactions in no time. Call them reactions, feedback, reviews, ratings whatever. If you receive them in favor of your presence, work or services, you achieve great results. But the problem is when you don’t get them as expected and things turn against you, you start facing the need to keep a check on your reputation. This might even run into monitoring and moderating activities and tendencies for a digital profile – to drive your business or brand image in a certain manner.

To ensure all this, you need to intently and purposefully take care of how you show up and interact with your user and how they perceive your brand and react to your presence/pitch through systematic and efficient ORM (Online Reputation Management) practices.

To be able to do this effectively you need to tune-up your brand identity and value with ORM following these 5 steps:

1. Set up Google alerts

First things first, to be able to start with it, you need to first register with Google Alerts. To do that, search your company on Google and Set up Google Alerts. In the ‘Create an alert about’ box enter the search query you want to get notifications for. Here you can choose to fix the frequency of alerts and set the type of results to be sent through these alerts. Once done with these, click on ‘Create Alert’ and you are ready to go.

2. Generate and respond to reviews

If you are getting reviews you are doing fairly fine reaching your audiences. Which is a good sign. Now, here you get two types of reviews – positive and negative. If you receive a positive comment, reply it with a humble tone and with a kind gratitude. Be equally welcoming towards negative reviews and try to show them a positive direction, taking them to a solution or a constructive discussion. What matters here the most is, how promptly and considerately you respond to reviews and this will have a far-reaching impact on your online reputation.

3. Build your online presence

To be able to reach your audiences better and leave a mark of what you do and promote, you need to register with all leading social channels and connect with your set of target audiences on these platforms. Of course, try to first cover the most popular ones like Facebook, Twitter, Google+ and maintain a flow of interaction with users based on your purpose of communication. Depending on your business persona you can choose to go with other profiles too aiming to scale-up and optimize your brand forum.

4. Plan your content marketing strategy

To be able to communicate with your audiences well and aim at the desired response from them, you need to frame an appropriate content marketing strategy. This will help you plan on how to build your online reputation and keep it going to help you benefit from positive user response. This includes trying different content resources and planning different campaigns and approaches around that aiming a combination that goes with trend and audiences you are targeting as a brand or a business.

5. Track and analyze results

After all, it’s all about results. Once you are done with planning and execution of the content on different digital platforms, you need to track and measure the results. Dig into analytics and reporting tools to ascertain if you are doing it right. Track it for numbers, relative performance, quality of response/leads, demographics, returning/retention rate, frequency and other parameters that help you depict a clear and consolidated picture of your performance over the digital platforms and help you further manage your online reputation with great efficacy and authority.

Author Bio: Tushar serves as a content specialist (marketing strategy) at Konstant Infosolutions, a top android app development company serving businesses at a global level. Here to share insights over business, technology and latest trends in his admired space of exploration and work.