Now is the time to move over e-commerce as 2017 will be the year of m-commerce.

Mobile commerce is defined as the selling and buying of products and services using mobile phone and tablets. If you are a business owner and wondering, “Is that really making a big difference?” and the answer is yes. This next generation e-Commerce will change how the business is done whatever be the size and type of business.

Right now there are 7.7 billion mobile connections around the world. It means there are more mobile connections than people on earth. In US, 58 percent of adults have smartphone and 50% have tablet device. Mobile growth is 6 times faster then growth of internet in 1990’s and 2000’s. It is not difficult to learn how to use mobile phones for shopping. According to a researcher, “Mobile user will do anything that a desktop user will do”. Magento framework can help to develop mobile optimized websites. If you need, you can contact companies offering PSD to Magento services and have your website based on Magento e-Commerce platform.

We are sitting at a time when M-Commerce is on the verge of exploding. M-Commerce was 11.6 % of total e-commerce spending in 2014 which is going to increase to 45% by 2020. 68 % of consumers are expected to do more shopping via mobile device in the next two years. Hence businesses which want to ride this wave of growth must shift into mobile marketplace and should also meet their customer’s expectations.

Also read this : Consolidating the Benefits of PSD to Magento Conversion

If you are looking to convert PSD to Magento services then you should select a company which has lots of years of experience in this field and they understand the importance of m-commerce as well as e-commerce. Few points to keep in mind for Business owners if they want success in M-Commerce:-

Understand the Mobile Shopper

In order to get success in m-commerce, business owners need to understand the mobile consumer carefully. There are 3 types of mobile users:-

- Boredom users

These types of users use their mobile device for  entertainment and distraction. They access social media  platforms, watch videos and read email. They are looking for something entertaining as per their interest.

- Urgent users

These users want information now for immediate use. They  often use search engines and review sites to locate local     businesses and services.

- Repetitive users

These users want real time information and visit the same  sites for information, shopping, to avail some service,  regularly.

Almost 90% people agree that using a mobile device makes them more spontaneous as shoppers and give more options to investigate new products, services and sites.

If business owners can keep these types of users in mind then they can reach their target customers effectively. 

Tablet users are driving major growth now as sales on tablet devices will grow to $77 billion by 2018.

Points the business owners must remember:-

- Keep it Simple

Mobile users want to purchase products and services via smartphone but they have a high expectations for the user experience. 30% of the users will leave the purchase site if it is not optimized for mobile. 

- Mobile Apps

Many businesses give users the optimized websites which make good impression but this is the time to create custom mobile app for your business.

- Push Notifications

M-commerce makes a demand that business owners should reach out and interact with their customers. Push notifications enable you to communicate with the local community and with your customers.

- Mobile Display Advertising

Mobile display advertising such as display banners or videos, is another important area to look for which is growing rapidly. Now mobile marketers are using click buttons to make the ads more immediately actionable. Actionable ads are more powerful and produce more sales than static ads.

Conclusion

M-Commerce provides a unique and amazing opportunity for sales growth. Huge number of mobile users are constantly looking for products and services to use. They check emails and notification when in a traffic jam, check their favorite site for new products while waiting in a queue, users are interacting regularly with dedicated m-commerce platform. If the mobile user has a great experience of simplicity of an m-commerce transactions, he will return and also will look for more m-commerce options. Hence in coming future m-commerce will grow exponentially.