Explainer video is that powerful tool that promotes your business on the web, brings you customers and increases your sales. It’s the best way to make people aware of your products. It’s small in size but packed with information. The length of the video is in direct relation to your budget. Though there are several ways of creating these informative videos, 2D character animation is one such style that’s cheaper than 3D and is very much in demand too. 2D or two dimensional animations is used a lot in creating explainer videos. 

What is 2D animation?

2D animation is a traditional animation method, where the artist draws the pencil sketches at each and every stage of animation. It is a time-consuming process, but in this technological era there are distinct tools that help artists speed up the protests. Computing process is a well-known method and there are many animation softwares in the market used in making animated explainer videos.

2D animation can easily create expressions and can perform action as well. Online marketers are depending a lot on the flexibility of 2D character animation. Though it’s very easy to animate in 2D it does take a little longer to create. The greatest advantage of using it in explainer video creation makes the videos more entertaining, captivating and highly engaging. 

2D animation has emerged as a vital marketing tool. Be it products like tea, energy drinks or any fragile items or products related to finance, 2D animation is any day the best style to choose for your explainer video.

Another favorable advantage in animated explainer video creation is that with 2D animation one can take total control over color and character selection. Videos can be easily customized in this style. Even though it’s the cheapest style, it does not come with a downside which highly works in its favour. It’s a compatible with any kind of product, content or service. A user can make any kind of edits at any point in explainer video creation. It’s easy for both the artist and the product owner to make necessary changes in co-operation with each other. 

With 3D animation gaining momentum and impetus lately, the current market value of 2D character animation is gradually reducing. But that’s good news for new marketers who are new to the whole concept of explainer videos with a budget. Though 3d is the “new thing”, it tales much longer time to create video using the style. Whereas, 2D animation is lucrative, easy to create, highly flexible, engaging, money saving. 

From amongst the various styles of creating marketing videos 2D character animation is highly recommended. We wrap it up by saying, no matter what method you choose for making videos it comes down to how perfectly your business message can reach your beloved customers.