Planning to build a website for your business? If so, you probably have been recommended to use WordPress to establish your online presence. WordPress is a popular platform to build almost any kind of website including business sites, personal portfolios, e-commerce stores and more. In fact, most of the blogs you come across daily are usually developed using WordPress. It has arguably gained a top position in the market for various businesses.

It's highly customizable, easy to learn and scale to your business. In addition, it is an open source free platform, which means you don't have to spend even a penny to get started with WordPress. Aside from all these, the most popular reason for the popularity of this open source platform is the availability of hundreds of thousands of free and premium themes and plugins that help you build aesthetically appealing and feature-rich websites.

However, since there are so many themes to choose from, it becomes quite time-consuming and difficult to choose the right theme for your business. Though every business has different needs and requirements, choosing a theme boils down to few certain things that you should consider.

Let's go through these few essential things:

Look for business-specific theme

You probably don't know but WordPress offers themes for an array of businesses such as photography business, daily deal sites, e-commerce stores, magazine & news sites, directory sites and more. In fact, there are so many WordPress business-specific themes available that may even inspire you to establish a kind of business you hadn't even thought about.

Easy Customization

Though the themes often come with various features and functionalities to complete your website, there are times when you need to customize the look and feel of your theme. Thus, it is important to find a theme that comes with various customization options for easy customization. However, if you still choose a theme that does not offer a lot of customization options, you can always hire a WordPress theme customization company to get the job done in no time.

Must-have features

When it comes choosing the best theme for your website, it is important to write down a list of all the features that you need in your theme. A majority of themes comes with standard features like pre-designed page templates, various fonts, multiple color schemes. But if you need advanced features like Image sliders, Google Maps integration, WooCommerce and more, you should look for a theme that comes with all these features instead of searching a simple theme with standard features.

Website Layout

Do you have any preferred layout for your website? As a matter of fact, many themes come with only one default layout but offer you an option to choose from other available layouts. So if you do not want theme specific default layout, but it comes with all the features you need you may want to know whether or not the theme is equipped with multiple layout options.

Technical support

Technical support is yet another thing that you should consider while choosing a theme for your website since you wouldn't want to end up spending tons of time and efforts on hiring a dedicated developer to do the necessary job. A good theme often comes with reliable and easily accessible support through around-the-clock live chat, forum, or "contact us" form.