Most of the online merchants are aware of how Magento development services can help them because arguably, Magneto is the best e-commerce platform. It enables you to apply a lot of creativity while developing an e-commerce store as it also provides the flexibility, functionality, and community. Various eCommerce stores are developed on magento but it is certainly not that easy to develop the same. Therefore more and more merchants are opting Magento to offer their products and services to online shoppers.

So in the below article, you may find out what mistakes usually happens with magento store and how to fix it:
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Improper SEO Strategy:
Today Google and Yahoo have incredible power in the online world. They are not only the way for all end users, but they are also a gateway for different sites. Higher the ranking of your eStore, higher will be the chance that more potential visitor will come to your store.

There are still many non-SEO optimized e-commerce stores. So, if your websites don’t get enough traffic then do check your SEO strategy first because the keyword you might be targeting may not as common as they used in last year so, you need to update your keyword list. Therefore to increase your site visibility, its good practice to add keywords to your product pages. In Magento, you can do this by the access of product page in edit mode from the Admin panel.
 
Complex Checkout and Unexpected Costs
Almost 70% of end users abandon their carts because of the long and complicated checkout process. So the best thing which you can do is to carry out A/B testing which will help you to exist checkout page to discover which improvements are needed but if you don’t have enough time or resources for that below are the tips you can follow:
 

• Nowadays one-page checkout process is highly in demand, where the necessity to complete multiple steps frustrates end users, which can even cause them to leave the website.
• Can remove unnecessary steps to save users time and make sure your checkout page has all the vital information.
• You can provide a guest checkout process as users prefer this option due to its ease.
• Can also add social media login feature to allow newcomers to register faster. 

 
Unexpected costs like delivery fees are also one of the main reason for losing a sale where the communicating shipping costs to site visitors will do you a right turn.
 
Poorly Designed Product Pages
When it comes to encouraging the end user to place an order, product description plays a vital role in it. Therefore it should be accurate and convincing enough to draw customer’s attention and answer all the questions about the product which may appear. So, the description should be unique, even if you sell the same product as everyone else. Henceforth doesn’t just copy paste the description which is sent by the supplier, rewrite it, and describe some essential details which no one else mentioned. You can even add a FAQ section at the bottom of the Magento e-commerce development page. Remember that your online store is different from traditional brick and mortar store, so it is important to educate them about your products through high quality images and videos.
 
Disabling Guest Product Reviews
User’s reviews are an essential part of any e-commerce page. If it is not available in your e-store, then you might lose your potential customers. Therefore, it also helps you to build your trust with potential customers. As per the survey, it is found that people trust online reviews as much as their friends. So if you have a customer review section at your Magento store, then it will help to leverage the product reviews and rating extension to quickly to increase their number. So, there are tools which will help retailers to encourage buyers to leave their feedback by allowing them to write specifically about the pros and cons of the product, upload images and much more.
 
So, for wrapping up, there are many different things which e-commerce website development owners must take to make their business succeed. So keep in mind the above given points to help new Magento merchants for eliminating launch and functioning their store.

Source URL: https://panaceainfotech.weebly.com/blog/how-to-avoid-online-retailer-mistakes-in-magento