Facebook offers a huge range of ads for many specific marketing objectives. However, most advertisers tend to either a) under-utilise the more niche ad types, b) opt to boost posts or c) concentrate solely on ads focused on engagement or website visits.

In this post, we will cover some of the more niche ad types that you can use when promoting local business, events, and special offers. Using these ads appropriately will get you much better results than using regular ad formats.

Read more about: A Guide to Facebook Advertising (Part 4) - Local Awareness, Events and Offers