It is hard to believe that in the year 2018 still, some are not using google analytics. If you are one of them then have a quick look at what does google analytics means and what services it provides you.

You have created your website, started your online business but how to know how many persons visited your website and how many visitors turned into your customers? So to analyze everything, google came up with a solution known as Google Analytics.

In the year 2005, Google has brought the Urchin Software Corporation and using it is a base Google has introduced Google Analytics.

Google analytics! Use Google analytics for website to understand your customers’

What is google analytics?

Google analytics offers a service that provides us with all the statistics regarding

• How many persons visited your website on the daily, weekly, monthly and yearly basis

• It helps you tracks and analyse visitors on your website

• It also provides you with key information of how your website is performing

• It tells you how should you customize in order to meet your goals

How to use and install google analytics?

Google analytics plays a crucial role when it comes to your business growth. Still many of them don’t use google analytics as they don’t know how to use it. In this article, we provide you the information on how to use google analytics.

First, install google analytics by following the below steps

1.         Copy and paste or click on this URL in your browser. https://analytics.google.com/analytics/web/provision/?authuser=0#provisi...

2.         Click on sign up

3.         Then fill the form providing them with the information account name, website name, website URL,  industry category and time zone

4.         Click on proceed and then your website will be connected with the google analytics.

Benefits of using google analytics

Google analytics helps you with providing the following benefits

1. Free of cost

2. helps you in customizing your website

3. know your customers

4. Will help you with the information on which websites or links your visitors visits the                                 most

5. website bounce rate

6. Traffic flow

7. identify keywords

8. specific page popularity

9. determines the conversion rate of your page

FREE OF COST :

Google analytics is free of cost. You don’t need to pay any monthly or yearly subscription fees. You all need is just a Gmail id which can be created for free of cost. So without even paying a single penny, you can access the wide range of services and tools that are provided by google analytics.

If your visitor count is less than the 5 million, then the google analytics is totally free of cost. As small and medium business visitor toll doesn’t cross more than 5 million then its more useful for them to use it and grow their business.

KNOW YOUR CUSTOMERS :

One of the major benefits of using google analytics is you can know your customers. Google analytics provides you with excellent information about the visitors who are visiting your website.

It will provide information about the customers such as from which country they are visiting and what are the keywords they used that redirected them to your website.

HELPS YOU IN CUSTOMIZING YOUR WEBSITE :

As mentioned above Google analytics helps you with knowing your customers. All the information about your customers that is provided by google analytics is useful in customizing the website as per customer requirements.

It helps you with from which part of the world he visited your website and which keyword he used. This information helps you to customize your website as per customer needs. By customizing your website there is each and every chance of increasing the number of customers.

WEBSITE BOUNCE RATE

Bounce rate is defined as the number of visitors who visits the website land on the home page and leave webpage rather than visiting the other pages of the website. Google analytics helps you to find all those customers who just visit your landing page and leave without visiting other pages.

Bounce rate is depended on many factors such as

1.         The content of your website

2.         Landing page

As Google analytics helps you to know the keywords based on the search engine, optimize your website and keywords and make sure that you have the best and relevant content for which the users actually visit.

Remember if the bounce rate is too high that means that your website visitors are not happy with the quality of your website. If once your visitors are not satisfied then they won't even visit your website. So make sure that you update your content regularly on the basis of information provided by Google analytics.

TRAFFIC FLOW

Google analytics with the help of a chart it displays your flow of traffic. It helps you with information such as from which part of the world you have the more number of visitors and it also helps you with the information about which part of your website your readers are most visiting.

For example, google analytics helps you with the information that 100 members visited your website.

Suppose if your landing page has subtopics like about us, contact us etc then google analytics will also help you to know out of 100 members who visited your landing page, how many members have visited contact us and about us. It also provides us with the information about how many members have visited your landing page and left the website without visiting any other web pages.

IDENTIFY KEYWORDS :

Google analytics helps you with break down of keywords. It provides the most important information about keywords. It informs the website owner about the keywords under which you are being found in search engines.

It will show which keywords are performing well for your website by which you can optimize your website based on the information provided by the google analytics.

 

 

 

SPECIFIC PAGE POPULARITY :

Google analytics helps you by providing the information regarding the popularity of your web pages. It allows you to know which web pages of yours are having relevant information. This information provided by Google Analytics helps you to modify your other web pages.

DETERMINES CONVERSION RATE:

As described above, Google Analytics provides you with the information about how many members visited your webpage, how many browsed through your webpage and how many left the website after visiting the landing page.

So for an E-Commerce site, Google analytics helps its users by how many members visited the E-Commerce site and how many visitors have purchased from your E-Commerce site. Which eventually helps you in calculating the conversion rate of your website.

CONCLUSION :

Google analytics helps you to gain clear insight into your website traffic.  This information can be useful when doing digital marketing.  It will help you find out the habits of your target audience and develop a strategy for website optimization.

It provides you with the most important information about keywords, conversion rates, page popularity, bounce rate and traffic flow.

So before it is too late to start using Google analytics today to avail of all the benefits that it is providing its users and also to know about your customers behavior and requirements.

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JNTU - Hitech city road

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Email: info@sanbrians.com

Website: www.sanbrains.com