Studies reveal that 85% consumers choose a product based on its color. Every colour evokes a particular mood or an emotion in consumers. Senior graphic designers from a top logo design company in Dubai says that colour serves as an effective factor in marketing a brand’s products. If you are in a dilemma as which colour palette to opt for in your brand logo, then here’re a few tips that will help you in picking up the right colors that are most relevant for your brand.  

Define Your Brand’s Goals:

Have you ever given a thought as why Coca-Cola chose red to create its brand identity? And why Miranda opted for orange? Do you really think that it is a mere accident? There is a logic reason as why every brand has a particular color. For an instance, Coca-Cola’s red icon evokes a lively and energetic feeling in its consumers. Different types of colours have varying impacts on consumers. Thus, before picking up a particular brand color, ensure that you thoroughly understand your business goals. Moreover, as a brand owner you must consider the emotion that you intend to evoke in your audience. Experts from a best logo design company in Dubai say that this approach shall bring out the most enchanting colors for your business and its products. 

Use Psychology As a Medium To Connect:

There is one major similarity amongst the leading tech brands. It’s has the color blue. It can not be a coincidence that Intel, hp, IBM as well as facebook have painted their logos in blue. They have intentionally added this color to represent freedom, technology and development. A team of experienced designers from a reputed logo design company in Dubai lays emphasis on understanding human psychology related to color to convey the right emotions.There is a particular emotion and feeling associated with a specific color. For example, vibrant color palette such as yellow, red or orange, evoke strong feelings amongst people. On the other hand, black denotes decency and sophistication. In case, you are choosing two or more color combinations, set the right balance between them. 

Learn to try new things:

This statement goes well with Heinz that released their product named ‘Squirt Blastin’ under a green color brand. This little experiment witnessed a tremendous hike in the sales, approximately $23 million which was the first in its history ever. Setting over a single color is good but deciding on at least three color options is even better. Experiment out with different colours to discover the color that is most relatable to your brand.  

Research:

Analyze the leading brands and draw inspiration from them. Is it green or blue? Or pink or orange? Research the manner in which the consumers look up to the brands. Are they feeling a sense of independence or a sense of trust? Observe the prevailing market patterns and trends and understand the consumer’s feelings. If it is a clothing brand, it may represent boldness and edginess or if a glare brand, it may reflect protection and style. So, choose accordingly as what brand image you want to create in the minds of buyers. 

Opt for a color that defines your brand objectives. Colors can either make or break your brand. Take the right color decision in the first time. All the best.

Are you looking for a professional team of logo designers to get your brand logo done? Without any delay, connect with us, the best Logo design company.