Content Marketing vs. Traditional Marketing
Regardless of the type of marketing strategy you choose, telling stories through marketing can help marketers capture the imagination and minds of their potential consumers? Traditional marketing works with traditional mediums such as radio, TV, and print media while content marketing relies on mediums such as social media, blogs, videos, and other online marketing strategies.
The intention of content management is the same as traditional marketing strategies, while traditional marketing is more aggressive in nature, content marketing is more subtle, but it achieves more leads and eventual sales. Content marketing draws people much closer than broadcasting through traditional marketing.
Traditional marketing is all about pitching a product or service within the shortest period of time and the reason being that it is more expensive, hence you want to pass your message across your listeners within the shortest period of time. Researches have shown that traditional marketing can be as much as 60% more expensive than content management. Instead of getting products pitched directly through content management, you are expected to publish contents that will get your readers more informed and educated about their purchasing powers and decisions, likewise, you are helping them to resolve their problems, before motivating them to take actions with your products and services, and this is how you gain their loyalty and earn their trusts. Colorado Springs SEO situated in Colorado State Capital in Denver provides more information on some of the ways content marketing differs from traditional marketing.
The key advantages of content marketing over traditional marketing
Content marketing is fast gaining more traction among businesses, with more than 65% of its users confirming that they witness higher business engagements within a short period of time after deploying some content marketing strategies. Content marketing seems to have a greater edge over traditional marketing because there are newer ways of communicating, and the contents are not as aggressive as the traditional marketing contents. Here are some of the benefits of content marketing over traditional marketing methods;
#1: Content marketing has a longer lifespan. Your contents will remain online even after you have stopped paying for such, hence you can re-use them as long as you wish. Traditional marketing, on the other hand, has a brief life span; your contents will be removed once the payment duration has ended.
#2: Content marketing grows your audiences or followership more easily. Great contents spread rapidly, and your immediate followers can share them to their followers, hence you can leverage on such rapid spread to generate new leads and more sales eventually. A good article, for instance, can go viral on social media within minutes and you don’t even have to spend a dime to generate such contents.
#3: Content marketing is far cheaper - according to a recent survey, the average costs of getting content marketing services are 65% less than traditional marketing services, however, it achieves much better and faster results than traditional marketing.
#4: The same content type can be tailored at different segments of audiences, whereas traditional contents are “one-size-fits-all”, which means one advert for all audiences. This makes content marketing more unique and more engaging than traditional marketing methods.
#5: Content marketing offers consumers more rewarding information. A great content marketing online usually offers valuable information that will educate and inform readers, before the marketing aspect is shared. Contents can contain some extras such as jokes or case studies that can further get the attention of the readers.
If you want to leverage on your internet contents by using one content on social media, videos, and photos, at a fraction of the cost of traditional marketing, it will be ideal to go for content marketing.