If you are new to online sales in Dubai, you may be wondering if you should start selling your products on sales platforms such as Amazon or create your own eCommerce Web Design Dubai. Even if you have been in this world for a while, enjoying the advantages of the platforms, you can consider creating your eCommerce Web Design Dubai. Both options have their advantages and challenges. Which to choose? Today we are going to study each option to help you decide what is best for your eCommerce business.

Create an Image for your Brand

When we talk about creating an image for your brand, there is no doubt that having an eCommerce Web Design Dubai of your own gives you more control over it. As anyone who has visited Amazon or eBay would tell you, there are very limited options to control the appearance of your product pages.

The colors, fonts, and design are pretty standardized on those platforms, although Amazon when you browse the product page. However, nobody will say that these pages are precisely dynamic.

Naturally, some things you can do to stand out from the rest. Regarding the product page, offering good images is essential when we sell online, both on platforms and on your own eCommerce Web Design Dubai. Creating unique product descriptions is also something you have to pay attention to. But when we talk about sales platforms, that's all we can do.

Having your own eCommerce Web Design Dubai, it allows you to customize the experience you want to give your customers. Your brand must splurge personality. It must be a reflection of the lifestyle of your target group of customers and this must be evident in the design of the website.

A negative aspect of the markets is that you must be very careful with how you promote yourself. Amazon, for example, is very strict with this topic. Basically, they forbid you to mention your own company. You cannot even include your card or print your website on the invoices included in the package. Although many would say that doing so would be a good business practice, Amazon would see it as the merchant is trying to alienate Amazon customers, something that does not make them exactly happy.

Other platforms, like Noon, have similar policies. However, Noon at least lets you post links to your social networks. It is clear that you are attracting a lot of customers through these platforms, so you have to make sure you have a memorable name and that you can easily find it on Google. In this way, customers will more easily reach your store from search engines. Whatever you do, make sure you read the terms and conditions of these platforms carefully. They can suspend your account if you do not comply with their conditions.

Winner: Your own eCommerce Web Design Dubai ... by a landslide

Traffic and Sales

We live online, so marketing is a key element when it comes to achieving success with your business. The Internet is huge, so helping your customers find your eCommerce Web Design Dubai requires effort. But, as a trader, you can have short and long-term objectives. If we talk about long-term goals, your goal should be to create your brand. However, selling is also very important and promoting your products to sell quickly is vital to your short-term goals.

If you have your own eCommerce Web Design Dubai, there are many things you can do to generate traffic to your store: optimize your website so that it is at the top of Google's organic search results, use ads on Google and Facebook or create a campaign of Instagram. Without forgetting Twitter, hashtags, and Pinterest. The list goes on and on. But all this requires time and effort. And, as we all know, time is money.

The advantage of selling through a platform is that it will be easier for your customers to find your products, although, of course, this will depend on what you sell, the volume of competitors and other factors. Still, if you take into account that, according to the analyst, twice as many consumers start their search on Amazon rather than Google, it is impossible to deny the advantage offered by having products available on Amazon and other sales platforms.

Although you can "advertise" on Amazon, you are only promoting your product from that platform and you are basically paying Amazon to promote a product that you sell on its platform. And if you sell it, a good portion of the profits stays on the platform. With eBay, you can advertise external stores at the end of search results, but ads on search pages usually have nothing to do with the products you're looking for.

Winner: The platform ... for fast sales

Customer Experience

When we talk about sales platforms, the customer experience is more directly linked to the platform itself than to the seller. When a customer enjoys a good experience buying your product through Amazon or Google, it is simply another good purchase at Amazon. Although the product is yours, the experience belongs to the platform.

As with the brand, you have more control over the customer experience in your own store. When a customer buys something from your store, your journey from beginning to end is under your control and you can customize it. From the homepage to the follow-up email asking for your opinion, everything is in your hands. It may require more work but you have all the control.

Winner: Your own eCommerce Web Design Dubai

Expand the Clientele

When selling on a platform, we usually think of buyers as the end users. With the exception of Alibaba, most of these sales platforms offer you prices on purchases of unique products, although Alibaba often offers you prices for larger quantities. If your goal is smaller merchants (like physical stores), then selling through Amazon or Noon is not the best option.

Naturally, selling through your own eCommerce Web Design Dubai offers you the freedom to offer the prices and discounts you want. And if you sell small products, such as USB cables, offering them discounts if you buy 100 units is quite evident.

Winner: Your eCommerce Web Design Dubai

Conclusion

Although we will always encourage you to create your own eCommerce Web Design Dubai, it never hurts to try your luck on different platforms to complement the sales of your store. Despite the strict standards of these platforms, they also have an excellent reputation and can offer great visibility to your business.

It is the key because even if the customer visits your eCommerce Web Design Dubai, you can decide to buy through the platform as a result of previous good experiences. That is why having a quality seal on your website and a rating system is crucial to building trust in your online store. In general, it is better to diversify and sell your products in different channels, but ignoring your own website and focusing only on the sales platforms would also be a mistake.