Increasing the organic traffic on a business website is not an automated task. By following the growth hacks often used by the popular WordPress websites will allow you to gain a steady stream of visitors. Along with creating a quality and unique content, it is crucial that it should reach the potential audience as well.

1) Create Audience Oriented Content

After you have successfully initiated the HTML to WordPress conversion, you will have to understand the difference between your general and the target audience. Where some of the visitors on your site would be the casual bystanders, the target audience is the one on which your content needs to be focused on.

Another effective way of doing it is to try to reach out the diverse audience on multiple affairs. Most of the major websites follow this trend since they have the required sources. In case of smaller businesses, it is better to focus on a particular category of audience and deliver the content accordingly.

2) Provide Solutions To Your Visitors

Figure out the domain of problems you can provide solutions with in order to well define your target audience. These are the people who will benefit the most and will ultimately be your organic traffic. This will let you focus your efforts on the people who can be reached out and delivered the relevant content. 

Most of the successful business blogs perform well as they are able to provide solutions to their users. This makes them share the content as well as come back again and again. 

3) Analyze Your Rival Businesses

You cannot run a successful online business without knowing what your competitors are up to. It may sound obvious, but webmasters often forget this fact after the website conversion. If a website is getting indexed higher on the web and has a lot of followers, it simply means that they know their target audience well. 

These websites have been there for a while and know how to attract more people and keep them engaged on their website. Identify the methods used by such websites as this will save you a lot of time for trial-and-error methods. You can also list down the keywords and type of content they are using to funnel down the organic traffic to their websites.

4) Social Media Integration

Social media is an important channel which you must consider for growing your audience. Rather than yourself, it should be the people who share your content with their friends. Depending upon sharing the business blogs merely from your profile is not enough. Create engaging content to urge the people to share it with their relatives and friends.

5) Use Lesser-Exploited Keywords

Once you are on WordPress, do not expect any unique keywords available. The competitor businesses have had more time to study the market and pick the target keywords. Yet, this does not mean that you cannot bring in traffic to your website. 

Go for the keywords that are under the radar. Although, these keywords may not be able to drive as much traffic to your site, but they can ensure a significant number of visitors.