The demand for premium or luxury chocolates is rising in India as consumers with more disposable income are rising. The perception of this affluent population is changing with urban consumers looking to chocolates as a perfect alternative to traditional Indian 'mitthai' for occasional ... Read more

The consumption of pesticides is at the bottom level in India, which is even lesser than world’s average. The per hectare consumption stand at 0.60 kg/ha in India where in China it is as high as 17kg/ha. The demand for food grains is ever rising in a country, which is world’s second largest ... Read more

With a large middle-class population and ever increasing disposable incomes, the Indian diaper market is forecasted to grow much faster than before. The quick pace of urbanization and the mounting number of modern nuclear families with both parents working will only add to the demand of ... Read more

Players are aiming to bolster their leadership position in the domestic electric fan market with the help of premium category. The launch of fans under this category is an extension of commitment by national manufacturers to discriminating and quality conscious customers. From the last few ... Read more

The improved methods of food preparation have made consumers lives well which is driving the growth of food preparation appliances market.

Many people are very busy to catch up with the change and have a lot of things that they have to do. With the advance of technology, ... Read more

The domestic frozen food market is heavily dominated by organized players as unorganized players don't have sufficient resources for cold chain facilities. Proactive initiatives taken by such frozen food brands to ensure awareness and usage of their products have led to a dramatic ... Read more

With increasing economical activity and rising employment opportunities, working population in the country is on the rise. Women, in particular, are forming a major base in the country's workforce. As a result, people are willing to spend more on modular kitchens for their convenience and ... Read more

Several PE firms are investing in large mattress companies and others too have started due diligence on mattress manufacturers. Such strong investments and back up from PE firms, along with implementation of GST from April 2017, will support organized players to win the competition ... Read more

Intensifying consumer awareness about the benefit of green tea in curing of an assortment of diseases triggers the Indian market of green tea. With a large number of brands and blends available today, the Green tea market is brewing strongly.

The concept of green tea was ... Read more