Variable refrigerant flow (VRF) technology has gradually expanded its market presence and steadily gaining market share throughout the world. The term “variable refrigerant flow” refers to the ability of the system to control the amount of refrigerant flowing to each of the evaporators, enabling ... Read more

Growing retail culture, huge demand from large & midsized factories and increasing preference towards organized air coolers because of satisfactory after sales service tend to increase the market share of organized players.

According to recently published report of Bonafide ... Read more

Increasing number of car owners, changing consumer preferences, modern lifestyle patterns, developing cab industry and strategic marketing efforts by market players are the major drivers for the enlargement of the Indian car air freshener market.

In the recent years, the air ... Read more

Growing infant/baby population coupled with declining infant mortality rates, smaller average family size, increased per capita spending on babies, rising awareness for baby health and hygiene, and enlarged specialized baby products are the primary growth driving factors for baby cosmetic ... Read more

Rising parental concerns regarding the fulfilment of vitamins and nutrients at the growing stage of their babies is forcing Indian parents to move from homemade baby food to the commercial packed products available in the market. Also, increase in number of educated young mothers is ... Read more

Bar soap category is a matured market in India and has been historically used among Indian consumer as cleansing products. The contribution of body wash and shower gel is very less to overall bath and shower market but represents a fast expanding category in the country.

Bath ... Read more

Increasing obesity amongst children, people spending a lot to stay fit and healthy, high disposable income, increasing purchasing power of the customers, growing awareness among the people, health benefits from the fruit juices are some of the declining accelerators in the Indian carbonated ... Read more

The government of India subsidizes fertilizer to ensure that fertilizer is easily available to farmers and the country remains self-sufficient in agriculture and food grain production. This is achieved by controlling the price of the fertilizer and the amount of production.

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Rising urbanization, growing disposable income and increasing spending on restaurant food, transforming towards ready to eat meal, branded and quality ingredients will indicate a higher affinity to spend on “convenience food‟ products. Also institutional food chains, QSR chains, Cinema ... Read more