'Frozen yoghurt' is now a household name in India. This dairy product, better known as 'dahi' has always been a part of our healthy and balanced diet for ages. Now, this tradition has taken a new avatar, and is preferred as frozen and flavoured yoghurt. The tangy combination of ice-cream ... Read more

Rising youth population, growing emphasis on facial appearance among men, fashion of long and staying beard, steady increase in social media exposure, developing men salon and spa sector and enlarged celebrity influence in case of appearance are the major favourable factors impacting demand ... Read more

Rising urbanization, growing disposable income and increasing spending on restaurant food, attractive packaging, increasing awareness among consumers about the international food trends and transforming towards ready to eat meal, branded and quality ingredients will indicate a higher ... Read more

A Projector is a device designed to take an image from a video source and project it as realistically as possible onto a screen or other surface. Projectors are used in a variety of different ways; they are enjoyed by home theater enthusiasts due to their ability to project movies onto a screen ... Read more

Innovative products, regional players intensifying competition, entry of private labels, growing time-poverty and rising younger population will drive the category growth.

Unlike China, which underwent a dramatic diet change, Indian food habits are seen to be changing gradually ... Read more

Higher disposable income, greater product awareness and affordable pricing have pushed up the sales of frost-free refrigerators in India. The easy availability of finance schemes and a booming economy are further providing a push to the frost free refrigerator market.

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Sanitaryware products are now termed as lifestyle products and are viewed as the medium to showcase the premium lifestyle. The ceramic sanitary ware market is mainly driven by the growth in the real estate market. In developed economies, the demand for ceramic sanitary ware products is driven by ... Read more

Rising urbanization, growing disposable income and increasing spending on skin care, attractive packaging, increasing awareness among consumers about the skin care and shifting towards premium and quality skin care products will mean a higher tendency to spend on “brilliance lifestyle‟ ... Read more

Water heating industry is witnessing paradigm shift in preferences of the consumers. The consumer base is now more informed and is willing to choose solar water heaters over other alternatives in the market as the need for conserving energy is now taken into consideration

One of ... Read more