Easy usage of the packaged ketchup, price sensitive customers, brands focusing on the rural part, increasing production of packaged ketchup than that of glass bottled ketchup and the tilt of consumer towards the same will help to drive the tomato ketchup market which will further expand the ... Read more

Improving standard of living, rising awareness towards health and hygiene, growing young population having busy schedule and increasing exposure of western culture are the primary growth driving factors for wipes market in India.  

India wipes market is mainly segmented into ... Read more

The Prime Minister Narendra Modi’s 'Swachh Bharat Abhiyan' has given a boost to toilet cleaners market by increasing the awareness course. Marketers of toilet cleaners have already started to leverage the opportunity by launching and promoting their own campaigns while many new players are ... Read more

Growing urbanization, rising disposable incomes, convenience of liquid over bar, wars between multinationals, aesthetics and attractive packaging are the factors which will attract Indian consumers towards liquid dishwashing cleaners.

In India, household supplies and ... Read more

The water heater market is seeing continuous innovation and it will be the innovation in the segment that will carry the market in the coming years. The industry majors are set to invest heavily on the research and development activities as the demand for water heaters is throughout the year ... Read more

Water purification is the process of removing suspended solids and gases, contaminants, and undesirable chemicals from drinking water. Water purifiers enable the process of water purification. Water purifiers have been used throughout history to improve the aesthetics and safety of drinking ... Read more

Expansion of organized retailers, entry of new retailers in various cities, growing preference of manufacturers towards retailing of wine and the growth of Indian army canteen are likely to boost the retail sales.  

Food and grocery retail accounts for 60 per cent of overall ... Read more

Increased purchasing power, improvement in living standards along with market being continuously flooded by numerous innovative products in different formats, price levels and fragrances has broadened the scope of room fresheners in the Indian market.

Though often taken for ... Read more

Chinese Smartphone maker The company has recently launched the Mi Purifier 2 in India, the first product from its range of Mi Ecosystem devices to be launched in the country whereas Havells and HSIL too has entered the segment with the launch of several models across key cities. ... Read more