Improved living standards, growing awareness regarding home cleanliness & sanitation, sophisticated homes and surfaces, the need for disinfection coupled with the frequent outbreaks of infectious disease are the factors driving the household cleaning market in India.

The ... Read more

Quicker, more consistent heating and better energy-efficiency has made induction cooktop a growing consumer trend. While induction is not a new technology, it’s beginning to trigger the next great wave of interface design. This trend is eventually expected to trickle down the popularity of ... Read more

Urbanization, rise of modern trade, increasing income, changing lifestyles and aggressive marketing campaign of multinational players will drive the growth in instant soup market.

Instant soup is a type of soup designed for fast and simple preparation. Packaged soups are mass- ... Read more

Fruit juices have created a space for themselves in regular household menus, as a part of urban family’s breakfast, social gatherings, and evening snacks. As a result, consumers are picking up multiple family packs at supermarkets, which have led to an emerging consumption trend. ... Read more

Increasing penetration of washing machines, growing urbanization, rising disposable incomes and effectiveness of premium products over standard ones are attracting Indian consumers.

In India, laundry care market consists of detergents and fabric care. A detergent is a ... Read more

Fast changing technology, lack of capital and resources, increased government initiatives, strict LED standards and reducing prices of LED Lights will increase the market for organized players; posing a huge threat to small players.

According to recently published report of ... Read more

Rising urbanization, growing disposable income, increasing awareness among consumers about the international food trends, transforming towards ready to eat meals, increasing number of food chains, QSR`s, Cinemas are driving various mayonnaise and salad dressing products in India.  ... Read more

Boomers are the generation with more disposable income and a desire to splurge or trade-up for more premium products, but the sheer size of the millennial generation, and their fundamental need for the essentials, health consciousness, growing awareness regarding health, increasing fear of ... Read more

The market for RTD tea is fuelled by a number of parameters including increasing trend of marketing, smart advertising, rising functionalities, and strong positioning of RTD tea. Rapid change in consumer behaviour is likely to support the branded tea players more than its unbranded segment ... Read more