Poor monsoon from last few years had adversely affected sales of washing machines in the rural markets. However, given the significant increases in allocation for rural spend by the government and a hopefully normal monsoon in 2017; players are now planning for stronger growth in rural areas ... Read more

With the gift-giving traditions surrounding chocolate confectionery so deeply ingrained, manufacturers have found it easy to market their high-end luxurious chocolate products to Japanese consumers. More and more consumers are taking chocolate as a luxury, rather than as a food. Seasonal ... Read more

Various new launches in premium segment, sleek and stylish look of these fans, attractive colours and an undivided attention of large companies in this segment will help the category to grow robustly.

In India, everybody invests according to his or her spending power to keep ... Read more

In the last few years, the lifestyle of Indian consumers has gone through a dramatic transformation shifting towards convenience food products, thus leading to growth in the consumption of frozen food products. As a result of this transformation, domestic market is witnessing a boom in ... Read more