Saudi Arabia CRM software market is exhibiting significant growth. CRM software is used for various applications like customer service, marketing, and sales, to help businesses manage customer data. To enhance customer experience, enterprises are coming up with solutions such as middleware and management solutions. Organizations are also migrating towards the use of CRM for marketing, and over the next five years, more companies are expected to realize the potential of social marketing. With increasing investment in SMEs, the demand for enterprise software in the country is expected to grow. Other drivers for the market include increasing need for real-time customer engagement and rising use of social media platforms. CRM software is being deployed across various sectors such as government, banking, and IT & telecom, among others. Major players in the market are Salesforce, Microsoft, Sage Software, SugarCRM, and Oracle.

According to Saudi Arabia CRM Software Market Forecast & Opportunities, 2020, CRM software market in Saudi Arabia is projected to surpass USD146 million by 2020. CRM offers advantages such as providing the best customer experience, along with convenience in accessing information and documents as and when required. Social CRM in the country is currently growing at a fast pace, as it enables use of social media for marketing. Social media platforms provide a wide range of data to gain better understanding of the audience and generating leads. Consequently, rising popularity of social media is compelling companies to invest in upgraded CRM products with collaboration of internal and external database to gain customer intelligence. In addition to rising popularity of social CRM, increasing IT spending by the government, and growth of enterprises are anticipated to drive the market during the forecast period.

Saudi CRM Software Market Forecast & Opportunities, 2020 discusses the following aspects of CRM software market in Saudi Arabia:

Saudi Arabia CRM Software Market Size, Share & Forecast

Segmental Analysis - By Application, By Deployment Mode

Changing Market Trends & Emerging Opportunities

Competitive Landscape & Strategic Recommendations

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To gain an in-depth understanding of CRM software market in Saudi Arabia

To identify the on-going trends and anticipated growth in the next five years.

To help industry consultants, CRM players and other stakeholders align their market-centric strategies

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Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with CRM software providers. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Research Methodology
2. Analyst Briefing
3. Customer Relationship Management (CRM) Software - Product Overview
4. Global CRM Software Market Overview
4.1. Market Size & Forecast
4.1.1. By Value
5. Saudi Arabia CRM Software Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Company
5.2.2. By Region
5.2.3. By End User

6. Saudi Arabia CRM Software Market Outlook - By Application
6.1. Market Share & Forecast
6.1.1. By Application
6.2. Saudi Arabia CRM Software Market Size in Customer Service Application
6.2.1. By Value
6.3. Saudi Arabia CRM Software Market Size in Marketing Application
6.3.1. By Value
6.4. Saudi Arabia CRM Software Market Size in Sales Application
6.4.1. By Value
7. Saudi Arabia CRM Software Market Outlook - By Deployment Mode
7.1. Market Share & Forecast
7.1.1. By Deployment Mode - Cloud and On-Premise Deployment Mode

8. Market Dynamics
8.1. Drivers
8.2. Challenges

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