Retail Auditing Services | TechSci Research

Retail audit is the study of selected retail outlets for collecting data about the health / visibility of a brand’s products. This is a primary physical research process, wherein a trained auditor visits the establishment and validates information such as:

-Sales volume

-Stock levels (shelf and backstock)

-Descriptions of in-store displays and promotional materials

-Competitor activity

-Planogram compliance (shelf location, number of facings present, number of SKUs present, missing/inaccurate shelf tags)

-Pricing

-In-store location of products

-Product damage

Importance of Audit

There are dual benefits of conducting a retail audit. One, the audit serves as a tool for suppliers to confirm that retailers are adhering with pre-established protocols on product placement, pricing and promotion. Two, the audit allows brands to precisely measure their success in the retail atmosphere.