Content has always been given the highest door in digital marketing domain. Even though the present-day predictions drive marketing professionals to try from AI to video marketing instead of the traditional “content marketing”- still the old wine is still the talk of the town when it comes to branding to SEO and social media optimization to online advertising. Premium agencies offering  internet marketing singapore depend widely on content creation as they find it the most powerful vehicle to share information for increasing user-experience and at the same time, juice passing the links absorbed inside it naturally.

Here, let’s take a dip into the incredible contribution of content in empowering digital marketing—

Google’s ‘Blue-Eyed Boy’

Google along with the other dominating search engines consider content to be the primary source to juice pass information and drive more traffic organically. Their primary focus is increasing the user experience while using the search engines for which they keep updating the algorithms. They’re mainly done for clearing their rules on using content and other SEO practices.

The venture started with the Penguin update and the Hummingbird made it quite clear why Google is putting so much emphasis on increasing the quality of content. No room is left for the spammed and copied content as previously; the webmasters practicing Black-Hat SEO were highly penalized during the post Penguin era.

Therefore, without completely eliminating content, your ambition to drive in the traffic organically may not be achievable or rather will be one-sided when some users do seek the content that they can read and follow the guidelines.

The right path shown to users

Content plays the role of a shepherd that drives the traffic to targeted pages. Today’s content writers shoulder an incredible amount of responsibility as they have to research hard and cater to users with information-oriented content. This process is capable enough to juice-pass and drive in more users into the targeted page and Google is happy to raise the ranks considering the increased number of footfalls induced organically.

Social Media Content

Along with the articles and blogs written for the purpose of online promotions particularly SEO, the responsibilities for social media content creation is no less important. Rather the approach towards writing social media content is a little peppier and spiced up with relevant pictures, Gifs and videos to make it more communicative with users.

Thus, to please Google, Bing, Yahoo etc. search engines- even the farsighted SEO practitioners or digital marketing professionals have to focus on creating excellent content.