Cisco. Systems Inc. that leads the global video conferencing market has been instrumental in the development and promotion of video conferencing technology, says a new report by Transparency Market Research. The company offers a spectrum of newer video conferencing products that integrate voice, video, data, and software apps. These offerings have enhanced its brand image across the world.

Besides innovation, strategic acquisitions is the focus of the company to expand its outreach. For example, Cisco Systems Inc. acquired Acano Ltd. in a bid to expand dynamically in the video conferencing market.

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As per a report by Transparency Market Research, the global video conferencing market is expected to be worth US$8,958.7 mn by 2025, expanding at a CAGR of 8.3% during the forecast period between 2017 and 2025.

North America Market to Continue Displaying Strong Growth in Future

Amongst deployment type segments, on-premise dominates the video conferencing market in terms of revenue. However, cloud-based video conferencing is anticipated to surpass on-premise segment in terms of growth rate over the forecast period.

North America held supremacy in terms of revenue in the video conferencing market in 2016. The widespread popularity of telepresence and high adoption of managed video conferencing solutions are the key factors for the dominance of the region. The region is expected to display a significant growth rate over the forecast period.

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Real-time Communication among Distantly Located Teams Fuels Growth

The foremost factor driving the global video conferencing market is the increasing trend of virtual meetings with rising globalization across industries. Video conferencing allows real-time communication over long distances that benefits in the form of enhanced productivity and faster decision making. Additionally, it saves travel expenses and addresses customer queries.

In the corporate sector, video conferencing is a major communication tool used by enterprises for enhanced collaboration. It is because it allows two-way audio and video communication at minimal cost, especially in present times when organizations are focused on curtailing costs related to their means of communication. This has extended widespread opportunities for the video conferencing market.

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The increasing trend of mobile workforce and Bring Your Own Device (BYOD) has positively impacted cloud-based video conferencing services.

On the flip side, high initial investments and high installation costs are acting as major challenges to the growth of video conferencing market. Video conferencing systems that are designed to provide a close-to-real experience of a person present in another location require high-quality video devices. These systems also need to be protected with firewalls and security software for secure data transmission that add to the cost of the system.