The UK alcoholic beverages market is estimated to grow at a CAGR of 3.1% during the forecast period. In 2018, the UK market was valued at $44.8 billion and estimated to reach $54.9 billion in 2025. UK is one of the major economies in Europe. The country has a population base of 66 million and around 82% of the population is above 15 years. As per WHO, alcohol consumption per capita has decreased slightly from 12.3 liters in 2010 to 11.4 liter in 2016, still higher than the European Union average. The country has a subnational written national policy related to alcohol. The country has excise duty on wine, spirit, and beer. The minimum age to drink beer, spirit, and wine in the country is 18. Around 27% of the people were abstainers in the country in 2016 with 11% lifetime abstainers whereas 15.6% had not to drink alcoholic beverages from last 12 months.

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Furthermore, the UK alcoholic beverages market consists of several players that are manufacturing and marketing various types of alcoholic beverages to cater to a wide range of customers from around the globe. The key players that are active in the market include Carlsberg A/S, Diageo PLC, Suntory Holdings Ltd., and Anheuser-Busch InBev SA/NV. These players adopt various strategies in order to remain competitive in the market. 

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Some of the strategies followed by market players include mergers and acquisitions, products offering expansion, geographical expansion, partnerships and collaborations. In March 2019, Larkin Wines, a winery based in Napa Valley had launched a range of canned wines in UK, with intent to focus on wine merchants, specialty food and drink retailers and event catering companies. The launch of Larkin wines is anticipated to address the demand of small size canned wines by wine merchants, specialty food and drink retailers.

Market Segmentation

UK Alcoholic Beverages Market by Type

• Beer
• Distilled Spirit
• Wine

UK Alcoholic Beverages Market by Packaging Type

• Glass Bottles
• Cans
• Others (Plastic Bottles)

Company Profiles

• Anheuser-Busch InBev
• Carlsberg Breweries A/S 
• Diageo PLC
• Freixenet S.A.
• Groupe Castel
• Gruppo Campari
• Halewood International, Ltd.
• Heineken Holding N.V.
• Pernod Ricard SA
• The Warsteiner Group

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