The Premium P2A and A2P Messaging Market is expected to grow from USD 57.1 billion in 2018 to USD 73.2 billion by 2026, at a CAGR of 3.6% during the forecast period. Increasing demand for mobile marketing and end-user application developers, increasing mobile banking services, no need of data connection, penetration of mobile phones, and increased profits for mobile network operators are some of the driving factors of the market.

Various government regulations, increasing mobile SMS spam, phishing, and malware and illegitimate (grey) routes affecting telecom operator’s profits may be major restraining factors for the premium P2A and A2P messaging market.

The market research report is a comprehensive analysis of framework and current and future growth prospect of the Premium P2A and A2P Messaging market. The report enables the readers and clients to maximize on the lucrative growth opportunities of the niche sectors of the market and gain a competitive advantage over others. The report has been divided into segments to help users clearly understand each area in depth.

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Further key findings from the report suggest

The Premium P2A and A2P messaging market are segmented by end-user application type into inquiry related services, customer relationship management, notification & alerts, authentication service, promotional & marketing service, voting & entertainment, pushed content services, interactive messages and others (surveys, appointments, and updates). The authentication service segment is expected to witness the highest growth of approximately 3.9% CAGR during the forecast period, because of the use of mobile devices for sharing personal information over the web for purposes such as bank transactions, email logins, and others.

The Premium P2A and A2P messaging market are segmented by traffic national and multi-country. A multi-country segment is expected to grow with the highest CAGR of approximately 4.2% CAGR during the forecast period, since it yields high profits for the mobile network operator, holding the largest market share in IT & telecom, travel, tourism, and social site authentication.

The Premium P2A and A2P messaging market is segmented by messaging platform into a cloud API messaging platform and managed messaging platform. The cloud API messaging platform provides a simple and effective two-way communication channel for enterprises, thus dominating this segment with a market share of USD 34.26 billion in the base year.

The Premium P2A and A2P messaging Market are segmented by industry vertical into BFSI, telecom & IT, media & entertainment, travel & tourism, retail & e-commerce, healthcare, Logistics & Utilities, and government. The segment which is expected to witness a growth of approximately 4.8% CAGR during the forecast period, is the BFSI, the reason being the use of A2P and P2A services for the customers, regarding transaction detail, alerts, delivery updates, and verification.

Key players in the global Premium P2A and A2P Messaging market include CLX Communications (Sweden), AT&T (US), Tata Communications (India), Infobip (UK), Mahindra Comviva (India), SAP SE (Germany), Dialogue Communications (UK), Beepsend (Sweden), Twilio (US), and Tyntec (Germany), among others and others.

The key statistical data offered in the report are crucial for investors and stakeholders in making data-driven decisions. The market overview offers an extensive analysis of the market that enables readers to understand the current and future market scenario along with market share, market size, revenue growth, existing and emerging trends, and a comprehensive value chain analysis. The report also leverages key analytical and statistical tools to provide accurate forecast. SWOT analysis and Porter’s Five Forces analysis are covered in the report along with feasibility analysis and investment return analysis.

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The segmentation section bifurcates the global Premium P2A and A2P Messaging market based on product types, services, applications, end-use, technology, and regions. The report also discusses in details key factors influencing the growth of the market and revenue growth of each segment.

Regions covered by the Premium P2A and A2P Messaging Market Report:

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

Traffic Outlook (Profits, USD Million; 2018–2026)

National

Multi-Country

End-user application type Outlook (Profits, USD Million; 2018–2026)

Inquiry and Search Related Services

CRM Services

Notifications and Alerts

Authentication Services

Promotional and Marketing Services

Voting and Entertainment

Pushed Content Services

Interactive Messages

Others (Surveys, Appointments, and Updates)

Messaging platform (Profits, USD Million; 2018–2026)

Cloud API Messaging Platform

Traditional and Managed Messaging Platform

Industry vertical Outlook (Profits, USD; 2018-2026)

BFSI

Telecom and IT

Media and Entertainment

Travel and Tourism

Retail and eCommerce

Healthcare

Government

Logistics and Utilities

Others

Key Objectives of the Premium P2A and A2P Messaging Market Report:

• In-depth analysis of the overall industry outlook with recent trends and market dynamics
• Assessment of growth opportunities and prospects of the Premium P2A and A2P Messaging market over the forecast period
• Regional and country-wise analysis to analyze the key aspects influencing the market growth
• Competitive landscape mapping including company overview, business expansion plans, market position, revenue contribution, financial standing, and strategic alliances adopted by the key companies
• Assists in decision making process by offering comprehensive entry-level research
• Analysis of key growth drivers and restraints, threats, challenges, limitations, growth opportunities and prospects.

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