This Future Market Insights report examines the ‘POU Water Purifier Market’ in Middle East and North Africa region for the period 2014–2020. The primary objective of the report is to offer key insights about water purifier market in MENA to current market participants or new entrant’s participants across the value chain.

Report includes study of the three key technologies of water purification i.e. Reverse Osmosis (RO),

Ultra Violet (UV) and Media filtration (Gravity). Report offers in depth analysis of market size, forecast and the key trends followed in all three segments.

The report starts with an overview of parent market i.e. water treatment industry in MENA and the part POU water purifier industry plays in it. Report also offer useful insights about global POU water purifier market and the role MENA market is posed to play.

Next section of the report includes FMI analysis of the key trends, drivers and restraints from supply side, demand side and economic perspective, which are influencing the target market. Impact analysis of key growth drivers and restraints based on weighted average model included in the report better equips and arms client with crystal clear decision making insights.

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As highlighted before, water purifiers are based Reverse Osmosis (RO), Ultra Violet (UV) and media based filtration technology. Reverse osmosis is estimated to contribute noteworthy proportion of revenue in MENA water purifiers market. However, in the price sensitive regions, media based segment is expected to witness robust growth during the forecast period.

The next section highlights POU water purifier market by region. It provides market outlook for 2014- 2020 and sets forecast within context of water purifier market, including the three technologies to build out a complete picture at regional level. This study discusses the key regional trends contributing to the growth of the water purifier market in MENA as well as analyses the degree at which key drivers are influencing water purifiers market in each region of MENA. For this report, regions assessed are Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, Algeria and rest of MENA.

To calculate the revenue generated from POU water purifiers, the report considered total volume sales of water purifier along with the average selling price, and also the revenue generated from water purifier segment of major players in the market. When forecasting market, the starting point is sizing the current market, which forms the basis for how market will develop in future. Given the characteristics of market, we triangulated the outcome of three different type of analysis based on supply side, consumer spending, and economic envelope.

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Key categories of providers covered in the report are manufacturers and major distributors. This section is primarily designed to provide client with an objective and detailed comparative assessment of key providers specific to market segment in the POU water purifier value chain.

Report audiences gain segment and function specific vendor insight to identify and evaluate key competitors based on in depth assessment and capabilities and success in the POU water purifier market place. Detailed profiles of the providers are also included as scope of the study to evaluate their long term and short term strategies, key offerings and recent developments in the market. Key competitors covered are Eureka Forbes, PureIt, Strauss Water, Panasonic, LG and others.

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