Pinterest Business Model & Pinterest valuation
According to business insider, Pinterest is worth $5billion.
The Pinterest Business Model is one of a kind. While the revenue numbers may raise a lot of eyebrows, the fact still remains that Pinterest earns nothing from its users. There are no annoyingly popping up ads on Pinterest but however, they did try some promoted pins according to user interests. According to a blog post on its website, the co-founder Silvermann said that nobody was paying anything to them at that time.
Pinterest with about 200 million active monthly users is still behind twitter which boasts at 350 million active monthly users & SnapChat who has about 170 million active users. Sponsorship prices are based on active users & since ads or sponsored threads are the main source of revenue for all these apps, Pinterest was going to fall short of their rivals in terms of revenue. While Pinterest made $473 million last year, SnapChat made over &800 million & the app with the most sponsored threads twitter made over $2.4 billion.
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How does Pinterest Make Money?
