Ridesharing and hailing are terms that until now were synonymous with Uber. However with India becoming a formidable market for IT and research on a whole in the recent years, new ridesharing platforms got launched in India too one among them being Ola.

About Ola and Its Services

Ola came into creation in the year 2010 as a brainchild of two students from IIT, Bombay namely Ankit Bhati and Bhavish Aggarwal respectively.

The solution specializes in offering ridesharing, hailing as well as tuk tuk services (auto rides) in the major cities of India at extremely affordable prices through its apps available on the Google Play Store and Apple App Store respectively.

Through its innovative approach towards making rides available to all ever since its creation, it has gained enormous popularity as well as revenues and currently Ola is valued at around ten billion dollars approximately.

As mentioned earlier Ola is extremely popular as a ridesharing platform having close to around 12.4 million installs approximately.

Recently this famous Indian ridesharing platform announced it shall begin its ride services in London which is supposed to happen around 10^th February 2020.

Ola went international for the first time when it saw its launch happening in Perth, Australia and thereafter in UK in places like Birmingham, Coventry and Warwick. With its launch in London now it goes on to becoming the 28^th city in UK to receive services from this platform altogether,

Talking about this in detail, the ridesharing platform will begin its services with close to around 20,000 drivers taking zero commissions initially during the initial six weeks.  Riders also would receive ride credits during the initial first week when they sign up on the solution.

So what does this mean for the ridesharing market?

Well, when we say the word ridesharing, the first name that comes to the mind is Uber. However, over the recent years this ridesharing platform like Ola especially came under strict purview in London owing to security risks and problems riders faced. Thus, with a new change that is of Ola entering the market, it is hoped that the riders there will be promised 100% safety, first-class ride experiences, etc at extremely affordable prices.

According to the Head of Ola International Simon Smith, Ola will make sure to deliver safety and convenience through its rides when launched in London.

Here are some unique features that riders will be presented with while operating the solution in London.

Features Present in Ola When Launched in London

Guardian

With this the app will utilize technology like artificial intelligence so as to track any kind of trip activity that may be deemed irregular. This includes a stop for a long duration of time or unexpected route deviations, to name a few.

Start Code

This is already in use in India. With this feature, the rider will receive a four-digit unique code which they would have to share with the driver in order to start the ride.

Prevent Driver from Driving Who Carries More Than Six Penalty Points on Driving License

An amazingly intuitive property, this will prevent those having a disturbed driving experience from providing rides on Ola altogether thereby ensuring the overall safety of those using this solution.

So through all these innovative properties in turn Ola promises to create a wave in London and give a huge competition to solutions like Uber that were popular until now.