The global mobile virtual network operator (MVNO) market is a progressive one with monumental rise in the number of mobile subscribers. The incessantly rising demand for low-cost data and voice services is luring service providers to purchase network services at wholesale rates from mobile network operators (MNOs) and sell them as bundled services at their own rates. This not only helps to use the excess bandwidth but also to offer customized services and boost revenue of mobile operators. Most MVNOs do not require 4G/LTE networks to gauge consumer parameters and to render mobile network services.

Governmental support in several nations for maximum utilization of mobile bandwidth is also acting in favor of the mobile virtual network operator market.

On the flip side, threat posed by MVNOs cannibalizing the business revenue of MNOs is negatively impacting the growth of MVNO market.

Considering a host of favorable factor, the global MVNO market is likely to expand at a CAGR of 7.2% between 2017 and 2023.

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Consumer Subscriber Segment to Continue to Remain Attractive

The global MVNO market is segmented on the basis of operational model, industry vertical, subscriber, and geography. In terms of operational model, reseller MVNO, full-MVNO, and service operator MVNO are the segments into which the MVNO market is divided. Full MVNO, among them, holds dominance in the MVNO market. The segment is anticipated to display a significant CAGR in the years ahead. Freedom of operator selection and higher profit margins than other models account for the dominance of full MVNO segment.

Depending upon type, business, M2M, discount, retail, media, migrant, roaming, and telecom are the segments into which the MVNO market is classified. Out of these, the discount segment is likely to remain lucrative to be valued at US$20.45 bn by 2023. Discount MVNOs provide low-cost voice and data services luring a large customer base. M2M, on the other hand, is likely to register the leading growth rate between 2017 and 2023. This is attributed to increasing adoption of data services and their integration with smartphones and other devices.

In terms of subscriber, the MVNO market is bifurcated into business and consumer. Of the two, the consumer segment holds the larger market share. The exploding number of individuals opting for high-speed mobile data accounts for dominance of customer subscriber segment. On the other hand, business subscriber segment is anticipated to surpass in terms of growth rate to use mobile networks to establish secure communication for B2B and B2C needs.

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Favorable Telecom Regulations Account for Supremacy of Europe

Geography-wise, North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa are the key regions into which the global MVNO market is divided. Among them, Europe is likely to remain at the forefront due to the largest number of MVNOs. This, along with favorable government regulations for maximum utilization of mobile bandwidth is favoring the Europe MVNO market. Formerly popular in Western Europe, mobile virtual network operator services are increasingly find adoption in Eastern Europe further bolstering the MVNO market in the region. The reduction in average revenue per user (ARPU) is compelling companies to offer differentiator services for mobile data and voice needs.

Key companies currently operating in the MVNO market are AT&T Inc., Verizon Communications Inc., Sprint Corporation,., Telefonica S.A., Lycamobile Group, Truphone Limited, T-MobileAG, Citic Telecom International Holding Limited, Tracfone Wireless Inc., and Virgin Mobile.