In the first quarter 2017, online sales amounted to $ 15.2 billion, an increase of 13.7% compared to the first quarter of 2016. Online sales have thus become a source of income in their own right for retailers.

But before embarking on the creation of an online store, several steps are necessary, including a very important, the choice of the platform. The latter is not simple in the face of the multitude of technical solutions available on the market.

Of these, Magento (created in 2008) is doing well today with more than 240,000 online stores generating as much as $ 25 billion each year. Here is our opinion on the PSD to Magento theme conversion and solution.

Back step by step on the strengths and weaknesses of this solution for e-commerce.

SEVEN QUALITIES WANTED BY E-MERCHANTS 

1. A feature-rich platform

Magento offers a multitude of features more powerful than each other.

Whether for marketing, with the possibility of polls, newsletters or promotional offers. But also cross and up selling, ie; to link articles between them according to different characteristics or to suggest products with a higher value. These tools have a real positive effect on the sales of your shop.

Magento also offers you the possibility to have a multi-language and multi-currency shop. It should be known that French e-commerce is growing more and more internationally and Magento has become aware of it. Thus, your e-commerce has the ability to be available in more than 80 languages and a large number of different currencies. Thanks to Magento, your shop will be able to radiate all over the world.

The strength of Magento is also the multi-shop. The platform makes it possible to publish one or more e-commerce sites from the same back office. In this way you can easily manage a single database produced for several sites.

Finally, Magento has set up a wide range of features concerning the management of orders and their shipping, this includes the calculation of shipping costs, choice in shipping methods, delivery management, order tracking or still creating invoices.

Magento thus draws its power from the multitude of functionalities that the platform for e-commerce proposes

2. A very advanced catalog management

Magento provides e-merchants with great flexibility in the management of their catalogs, regardless of volumes. The solution includes features to control stocks, prices, quantities or promotions in a very advanced way, all you have to do is hire Magento web developer to help you implement these features. It is thus possible to define an infinity of product types that will be different thanks to certain attributes.

The management of the catalog is very important when creating an e-Commerce store, the more the catalog will be of quality, the more the customer will be satisfied.

3. High-quality graphic themes

One of the advantages of this platform for e-Commerce is the large number of graphic themes available. So you'll be sure to find a theme that fits your industry and your universe. This is very important because the visual aspect of your site will have a direct impact on the consumer who seeks not only to buy but to live a real experience that is a key element for him to return to your site.

Today the customer experience has become very important and many e-commerce experts consider this point as the main purchasing factor in the near future. Having a site with a visual aspect becomes essential.

4. A growing community with many tips and advice

Magento has long suffered for few years. But today there are a large number of forums dedicated to this e-Commerce solution. This allows, in addition to helping e-merchants, to help developers and thus enable a constant evolution of Magento by creating new modules that are useful and tailored to everyone's needs.

The community is an essential point about the power of a platform, today the American solution has earned its place in many countries.

5. An evolutionary platform

Magento is a scalable platform because it allows e-merchants, regardless of size, to initially use the free community version and add thereafter functionalities and modules whose performance level is similar to the version business. This reduces costs, evolves over time and responds to new market demands. Evolution also passes through the community, as said above.

Magento, therefore, benefit from multiple strengths but several weak points are still worth noting.

6. A growing community with many tips and advice

Magento has long suffered for few years. But today there are a large number of forums dedicated to this e-Commerce solution. This allows, in addition to helping e-merchants, to help developers and thus enable a constant evolution of Magento by creating new modules that are useful and tailored to everyone's needs.

The community is an essential point about the power of a platform, today the American solution has earned its place in many countries.

7. An evolutionary platform

Magento is a scalable platform because it allows e-merchants, regardless of size, to initially use the free community version and add thereafter functionalities and modules whose performance level is similar to the version business. This reduces costs, evolves over time and responds to new market demands. Evolution also passes through the community, as said above.

Magento, therefore, benefit from multiple strengths but several weak points are still worth noting, which can be certainly concurred if you hire Magento developer for the creation of your virtual store.