Zoosk is relatively new than other dating apps but it has gained popularity because of its unique features. Tinder works on the ‘swipe to match’ motto whereas Zoosk has a more elaborate method for matches. Let’s find out how does zoosk work and its unique features.

It works on a “Behavioural Matchmaking” engine. It uses the app usage activity to help the users produce more accurate matches. These features, namely, ‘behavioral matchmaking’ and ‘smartpick’ make Zoosk stand out among other dating websites. This algorithm works like Amazon’s search that keeps a track of what you search for and what you click on and then recommends likewise.

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Zoosk has an easy Sign-Up process which is free. Zoosk also has a verification process which works as proof that the user looks exactly like the picture uploaded. This feature shows the authenticity of the website. It also offers two types of searches, Basic Search and Advanced Search which has filters and custom search options and the user can respond in three options “Yes”, “No” or “May Be”. It also has a Carousel mode which works on a similar format like Tinder which offers a rapid-fire Yes or No option by viewing just the profile picture of the other user. If you want to know more about Tinder, read our blog “How does Tinder Work?”

Zoosk gives a variety of dating options to the singles so they can be specific about their dating intents. Zoosk website also has blogs on Dating advice and other related topics. It also features the success stories of couples who’ve met on the Zoosk platform under ‘Zoosk couples’. Let’s have a few insights upon ‘how to use Zoosk?’ from the user’s perspective.

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Zoosk Business Model