Most important part of web application visual design is choosing a color palette. It is strongly affect in user perception.
In this article, I will give some tips on how to find colors that work together, how you can test them, and finally some handy tools.
Here’s a guide to help you pick the right colors for your product’s UI:
- Define your product goals
- Study your target audience
- Conducting a competitor analysis
- Check selected color scheme pros and cons
- Pay attention to the contrast of visual elements
Tips and Tricks for designing the best product’s UI:
- Primary & Secondary Palette
- 60-30-10 Rule
- Befriend Contrast
If you would like to know more about UI design then read this article How to Choose the Right Color Schemes for Your Brand or Website
