Most important part of web application visual design is choosing a color palette. It is strongly affect in user perception.

In this article, I will give some tips on how to find colors that work together, how you can test them, and finally some handy tools.

Here’s a guide to help you pick the right colors for your product’s UI:

• Define your product goals
• Study your target audience
• Conducting a competitor analysis 
• Check selected color scheme pros and cons
• Pay attention to the contrast of visual elements

Tips and Tricks for designing the best product’s UI:

1. Primary & Secondary Palette
2. 60-30-10 Rule
3. Befriend Contrast

If you would like to know more about UI design then read this article How to Choose the Right Color Schemes for Your Brand or Website