Social gaming involves playing online games with friends and community through social media platforms. It allows users to have fun and engage with friends virtually. Social gaming market revenues are generated through in-app purchases and advertisements.

Market key trends:

The increasing popularity of hyper-casual games on social media platforms is fueling the growth of the social gaming market. Hyper-casual games are easy to play, require minimal time investment and offer quick gameplay sessions making them highly engaging for social media users. Factors like simplicity and "easy to try" nature of hyper-casual games along with rewarding systems are increasing their popularity among social media gamers.

Segment Analysis

The global social gaming market is segmented based on gaming type, platform, device, gender, age group and region. Based on gaming type, the market is segmented into multiplayer online battle arena, MMORPGs, casual, social fight games, and other games. The casual gaming segment dominated the market in 2019 and is expected to remain the largest segment over the forecast period owing to easy accessibility and less learning curve.

The global Social Gaming Market Share is estimated to be valued at US$ 17.40 Bn in 2023 and is expected to exhibit a CAGR of 16.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Key Takeaways

The global social gaming market is expected to witness high growth, exhibiting a CAGR of 16.1% over the forecast period from 2023 to 2030, due to increasing screen time among people and rise in usage of smartphones. The market was valued at USD 17.40 Bn in 2019.

Regional Analysis
North America dominated the market in 2019 due owning to high adoption of advanced technologies and presence of many social game developers in the region. Asia Pacific is expected to be the fastest growing region registering a CAGR of 18.5% during the forecast period owing to rising internet penetration and increasing active social media users in countries like India and China.

Key Players
Key players operating in the social gaming market are Zynga, Inc., Wooga GmbH, Playtika Ltd., King, Tencent Holdings Ltd., Electronic Arts, Inc., Renren Inc., CrowdStar, Booyah Inc., and Social Point. Zynga dominates the market due to its large gaming portfolio consisting of games like FarmVille, Zynga Poker, and Words With Friends.

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