The driving apparel market in Europe has a highly fragmented vendor landscape. The top three companies in the market, comprising Dainese S.p.A., Alpinestars S.p.A., and Fox Head, Inc., held barely 27.4% of the Europe driving apparel market in 2016. This is indicative of the presence of several multinational firms and local companies in the Europe driving apparel market and intense competition influencing the market forces.

Investment in product innovation is therefore considered a key strategy by market players to gain improved traction, finds Transparency Market Research (TMR) in a new study. Also a majority of the companies have aligned their strategies with technological shifts to continue offering robust solutions to their customers.

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Besides the aforementioned strategies, mergers and acquisitions are widely followed across the Europe driving apparel market. Strategic collaborations are most sought after as these allow companies to expand their product portfolio as well as regional footprint.

Europe Driving Apparel Market

Germany to Continue Exhibiting Most Lucrative Opportunities

By product type, the market witnesses the maximum demand for protection gear, which also constituted the dominant share of 51.7% in the Europe market in 2016.

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Stringent Regulations Aimed at Improving Road Safety to Boost Growth

In Europe, governments have stringent regulations in place to ascertain improved road safety. This is a primary driver of the driving apparel market in the region. In the last few years, Europe has witnessed increasing cases of road accidents due to lack of proper driving skills, street racing, impairment due to alcohol, notable speeding, and reckless driving.

The market is also expected to gain from the rising popularity of motor sports in Europe. Leading automotive manufacturers such as General Motors, Ford, Honda, and Toyota are backing these events through dealer promotions and advertising. They also offer financial and technical support to the teams. The rising popularity of motor sports in turn spurs the demand for jackets, gloves, helmets, knee caps, elbow caps, and other driving gears, thus enabling the driving apparel market gain momentum.

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Competition from Unorganized Sector to Emerge as Key Challenge

On the downside, the fierce competition gripping enterprises is a key factor inhibiting the market’s trajectory. Besides established players, the companies operating in the Europe driving apparel market are also experiencing huge competition from the unorganized sector. Various local and small scale players are engaged in the production of helmets and other automotive gears thus making the competition prevailing in the market even fiercer.

Furthermore, with the introduction of advanced materials such as fiberglass reinforced plastic and carbon fiber, the market players are able to offer more lightweight but sturdy helmets. Such innovations will reflect positively in the long run.